Just over a decade ago marketing had a completely different meaning to the digital marketing of now. One of the main tasks in the production of any product as time goes on marketing tactics and techniques also evolved a lot which change this field completely.
Before going to the changes in the field, we will discuss about what is marketing, “it is a tool to promote your product or services in such a manner that they will attract the customers”. The main objective of marketing is to increase the sales of the product or service. For that companies have had to embrace and realize the importance of new fields and techniques that marketing and these days ‘digital marketing’ and new departments and new roles have been formed to promote products and services using these new and emerging fields.
But due to globalization and introduction of Internet in mid-90’s has indeed has had a tremendous impact on marketing. Now new and more advanced techniques of marketing have evolved and are still evolving and becoming more popular than traditional marketing (offline), many marketing companies have developed their operation and got success through new marketing, for making that leap in their marketing strategy to Digital marketing.
By simple definition digital marketing is the trend and emergence of online promoting of your products, services and events. It is a very powerful, and of course more effective than your traditional marketing methods, due to many of the following factors
With digital marketing you can promote your products all around the world 24/7
the easy availability of internet access.
User/Customer engagement timely and responsive
Sell and promote on the go, and capture your audience whilst they are on the go to with the advantage of mobile phones, tablets and devices.
E-commerce and digital marketing both are inter related to each other, two peas in a pod you might say, and can’t co-exist without each other. To help sell and promote via E-Commerce and Digital Marketing, there are fields that are essential that need to be considered, but most important of all in this online marketing world is:
SEO – Search Engine Optimization; is the technique or method that increases the number of visitors on your website by increasing the search engine page rankings for your website. It is one of the most important areas of digital marketing on which whole digital marketing is based.
The technique of optimizing the web pages according to the guidelines of search engines is known as on page SEO optimization. It can be considered as the first action of digital marketing, it has a set of pre-determined procedure to optimize your web page. The steps which are used for on page optimization:
Keyword research or finding the appropriate phrases which can be used in your site. These are selected on the basis of the search volume trends in the search engine. There are many tools which help you to get these trends data to you.
Writing content of your website according to your niche and stuff enough keyword so that it becomes easy to crawl by search engine bot
Creating your website or webpage according to your theme and guidelines.
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