Chances are that if you have been browsing the internet for services that can help create your eCommerce website, then you have come across Magento.
Similar to the likes of Shopify in terms of helping you design your own custom website, but different in the fact that it relies on Business Intelligence and a higher level of understanding around website coding, Magento is, basically, the king of website platforms. And you need it for your business.
It is an empowering platform that allows business all around the world to create a top-notch user experience on their eCommerce website. Why is it so great though and what kind of benefits can it really give your business?
While the list could go on forever, here are five benefits of using Magento.
1. Magento Provides BI Essentials
Basically, this is a suite of analytics that is linked to the back-end of your website. Because while a website could look pretty, it might not actually be that functional. Magento’s BI Essentials allows users to understand how consumers are using your website and provide solutions to further improve the performance of it! This means that you will get insights into the consumer value, data to personalize the website, a list of top-performing pages, and a deep analysis of the overall user experience.
2. Magento Has Small Fees For Big Upgrades
The coding technology is always evolving, which means that the capabilities of your website will always be growing. To take the website to the next level, a small fee will result in an even larger wealth of knowledge and back-end capabilities This includes personalized reports, dashboards, a dedicated warehouse manager, and even third-party integrations. That is revolutionary in the eCommerce world!
3. Magento Gives Your Website Structure
What is more important, functionality, or design? Well, with Magento, you do not have to worry about that question because both are sorted for you! Magento’s analytical information is sorted in a digestible and easy to understand way. This means that you can always know who functional your website really is and if your consumers can navigate their way through it.
4. Magento Brings It All Together
There is nothing worse than having to collate the wealth of information all on your own. Magento does the hard work for you of merging all the data into one place to link directly to your selected metrics and KPIs. It is here that the details are easily accessible and you can even understand what the shopping cart abandonment rate is!
5. Magento Ensures Your Website Grows
There is nothing worse than seeing your business remain stagnant. This is where Magento comes in to save the day and ensure that your website and sales continue on the upward trajectory! Magento is able to do this by analyzing all of the data and making recommendations for how you can improve the site’s performance. A great example could be tapping into potential avenues of making your customers more loyal through various initiatives or personalized eDMs.
Why not give Magento a try? These five benefits are just the beginning. What business does not want to have the most optimal website out there? The BI programming is next level, the costs to upgrade are minimal, the website structure is already taken care of, your business is integrated into the platform and your areas for improvement are always addressed!
It is a crazy and competitive world, especially in the world of eCommerce. Give your business the chance to really stand out by using Magento to create a next-level user experience that generates more sales than your organization could have ever dreamed of!