If you’re looking for something to take your website to the next level, you’ve come to the right place. We’re here to tell you about how session recordings can improve your understanding of your customers’ experience on your website.
We’re sure that you’re excited to learn everything you can about session recordings and how they work if you’re a company that is looking to take things to the next level.
Keep reading to learn more and figure out how you can take advantage of session recordings and all that they have to offer.
What Is Session Recording?
Session recording is a method of quality control for businesses. It is also known as a qualitative research tool.
Session recordings are simply screen recordings of a business’ website’s visitors. Because they’re viewing how visitors behave on their website, they have several insights about customer behavior. These insights are then either viewed specifically or broadly.
By understanding everything about how a visitor views and interacts with a site, marketers can fix what may be broken or ineffective. By doing this, they are improving user experience and increasing the business’ conversion rates.
Screen recordings reveal scrolls, clicks, and any other mouse or finger movements that a visitor makes while exploring the business’ website. By evaluating all of these movements in-depth, marketers can find any experience breaks during the user’s time on the business’ website.
Types of Session Recordings
Open session recordings allow businesses to see how visitors react to different areas of the business’ website. In other words, it allows businesses to see what pages or posts attract more viewers.
A session recording involving a search process may ask viewers to try to find a specific thing on the business’ website. For example, a business may want to know why people haven’t been signing up for one of its services.
A session recording that asks visitors to try to sign up for this service may reveal that the signup process isn’t as easy as the business may want it to be. It could also be that the ‘signup’ button isn’t clear enough for visitors to notice.
How Does Session Recording Work?
Session recordings can help businesses in a variety of ways. With the different elements that session recordings allow businesses to see during the viewer experience, businesses are learning more and more about their website positioning and page development.
If we’ve convinced you to give session recording a chance, you should understand how the process works.
1. Declare Your Goals
A business can’t start any kind of venture involving data analysis without setting some goals. In order to get the most out of the process of session recording, you need to understand what you’re looking to get out of the experience.
Are you looking to improve a page’s interaction rate? What about your conversion rate? Perhaps, you’re just trying to find out what could potentially be wrong with your website.
Whatever your goal(s) may be, you should be clear about what they are so that you can clearly mark whether or not you’ve met them after undergoing your session recording trial.
2. Choose Your Tool
Once you’ve set your goals, you should choose your chosen session recording tool. There are several different kinds of session recording tools to choose from.
When you’re looking for the right tool, you should make sure that you’re looking at a tool that optimizes your data collecting experience.
Choose a session recording tool you’re using captures every single habit that your customers may or may not be performing. You need to know every click and every scroll that happens when a visitor is on your website so that you have the best view of those viewers’ experience and behavioral habits.
3. Set Up Your Tool
Once you’ve decided what session recording tool your business is going to be using, you need to set up the tool for success. If you’re just watching these recordings, you’re not actually absorbing the data that the recording is giving you.
When you’re setting up your chosen session recording tool, you need to make sure that you’re considering a few data collection factors.
First, decide where you want your customers to start. What page do you want the recording to start on? Usually, businesses choose to start the recording on their homepage, but this could be different if you want to understand how a specific page on your website is or is not attracting customers.
Second, you need to decide which users’ sessions to record. This will give you different visitor interactions to record and collect as data.
Lastly, you should look at how long you want the campaign to run. It doesn’t have to run for years, but it should be long enough that you have enough data to look at when it ends.
4. Analyze Your Data
After collecting all of the screen recordings, your marketing team will have a plethora of information to dig through.
First, you should make sure that you randomly pick a large number of session recordings to go through. This will ensure that you have enough screen recordings to get a representative sample.
Next, filter through the sessions and categorize them by something that your company wants to look at. For example, you may want to filter by internet browser if you’re looking for compatibility across platforms.
Lastly, look at user habits and see where your website may be slipping through the cracks.
More Than Session Recordings
Now that you’re an expert on session recordings, it’s time that you go ahead and start using this strategy for your business.
While practicing with this, you should also be immersing yourself in even more great ideas for your business and its relationships with its customers. There are several different improvements that you can make to your business and its processes.
If you’re looking to learn more about what else you can do to improve this relationship and improve your business as a whole, feel free to check out the rest of our blog.