Have you noticed any major changes in the fashion industry? Here we present 5 important ones that talk about how much they have come closer and closer to us.
It is true, technology has always played an important role in this industry, speaking of the production side, of course. But that always left her far from her final consumers, who simply chose what came to the stores. Almost blindly, because you had to trust what the person chose to buy from these sites. What if they were not really the latest trends? If you were not an expert, it was difficult to know.
A few years ago, many brands began to use technology as a tool in their favor. Analyzing the most sold pieces, creating more similar and distributing them around the world in record time. Although, the truth is that the most significant change is in how it affects us; what technology has done to reach its end-users and buyers.
#1: Fashion is now closer to its end users than ever
To begin, a few years ago, if you wanted to know about trends or to combine clothes, you had to follow what guide experts have given (or designers if you knew someone), or what appeared in the advertising of the big brands.
This was a problem because there was nothing educational or didactic about these images. That is, what you could do if you did not know how to combine clothes, because you were at the mercy of buying everything from photography or arranging them as if such art were common sense for everyone.
Now that we have access to the internet, we have “translators”. Yes, fashion bloggers are translators and what happens on the catwalks, which is not always what comes to us. They are also teachers who teach us how we can have great style.
#2: We can get to know the designers better
Unlike what it used to be some years ago, it is now easier to follow our favorite designers on our social networks. Nothing is hidden from us again. We are now updated about which fashion shows and what fashion weeks they will be. This, in so many ways, has made it much easier for us to fall in love with them, their style, and their designs. Perhaps you need to get on Instagram to fully understand what I’m trying to say.
#3: We can know the trends “out of the oven”
Although it would be nice to go to fashion week in New York or Paris (someday), you do not need to be physically there to enjoy the catwalks. Today there are few that are not transmitted via streaming; you have the opportunity to see them many miles away. Right out of the box, you can enjoy the latest trends even without leaving your physical location.
This is very much unlike what it used to be in the past few years where we will have to wait for two to three weeks after the fashion week in New York ends before we can have access to the latest trends in the industry.
#4: Change in formats
Although yes, the gateways are transmitted over the internet, there are also those that have been created exclusively for the internet. A good example is the Google + Fashion that is transmitted only on specific platforms. That is, even if you wanted to buy your ticket, you could not. In addition to this, they have Hangouts with the designers who participate in these events. You can almost have a conversation with your favorite designers.
#5: Fashion is inspired by technology
Daily, the fashion industry is receiving new innovations like the omega constellation, which are all inspired by technology. I begin to imagine how we will be dressing in the nearest future, judging from the present trend in the collaboration of fashion and technology. We now see the clothes and shoes that change color based on the environment, clothes that can resist stains and water, socks that can help with the healing of wounds, and many more. This has encouraged more people to dress well. And dressing well does make you feel better. And of course, having access to all this through technology, helps us all to dress better.