Every website needs an upgrade from time to time. Some updates could be little while others are major overhauls. If your website is at least a couple of years old, then you need a redesign. As competition gets stiffer online, you need to arm yourself with the best tools. Your competitors are probably doing the same and are crushing you without your knowledge. If you still think you don’t need a redesign because your website still works fine, here are five reasons to convince you otherwise:
1. Get the Latest Technology
The internet is constantly evolving. While the platform on which your website is built on is still working, chances are it has been improved over the years and that the improvements are not automatically applied. You have to hire a web designer to do that if you are not one yourself. Also, there are plugins that can increase the functionality of your website, but only if you redesign. Most plugins are not compatible with older website versions.
2. Offer a Better User Experience
This is more of a courtesy to your website visitors. Nobody wants to visit a website and spend minutes looking for one thing, waiting for a page to load, reading tiny fonts, and getting confused in a clutter of ads. A good website looks clean and feels fresh, loads faster, and has a legible typeface. Since this is the new standard, visitors will definitely notice the flaws.
3. Get More Leads Through Optimization
The lifeline of every website is the leads generated via a constant flow of traffic. Your website needs to be more visible and it should be easy to find. A search engine optimization (SEO) strategy should be incorporated into your redesign. Hire a reputable web design company such as Broadplace to come up with a custom-made strategy for your business. SEO is an effective marketing strategy on its own.
4. Be Mobile Friendly
More and more people are using mobile phones to access websites. Your website should be optimized for mobile use. If it isn’t, then consider building a mobile version for your website. Chances are, you have been losing a lot of prospective customers simply because of this.
5. In Line with Your Branding
It might be time to consider rebranding your site. Ask yourself if your website truly represents your brand. As a brand, there has to be uniformity in your identity across all platforms. The content and style of writing on your website should reflect your brand at all times. Look beyond your logo and colour styles when rebranding.
Your customers expect the best from you. They expect you to keep up with the latest technology if you say you are the best. They do not want to have a terrible browsing experience. They want to find you as quickly as possible. And they expect that you look and ‘sound’ the same wherever they find you. As a brand, this is what your customers expect all the time whether they realize it or not. Start by redesigning your website.