Brim Financial continues to drive innovation through its consumer driven rewards solutions.
One of the key tenants of innovation is the premise that the work is never done – that innovation at its very core is a continual process. When Rasha Katabi, Founder + CEO of Canada-based Brim Financial, set out to transform the financial industry, he clearly had a deep understanding – and passion – for staying true to the innovation process.
When Brim Financial rolled out its first product in 2018 – a credit card with a rewards program unlike anything the industry had seen before, it quickly became evident to the industry that Brim Financial was in the business of innovation – and leveraging innovation to create a better consumer experience. What made this credit card program so different? Katabi had a very clear vision for how to impact this industry and better serve the dynamic and emerging needs of the customers the financial sector services. The Brim Open Rewards program came on the market as a fully integrated, bespoke digital platform that was built to fit seamlessly into the lives of the customers it would serve.
Focused on solving for consumer pain points, and designed to close the gap in the market against what consumers really desire from their credit card rewards, Brim Financial shifted the paradigm for what a rewards program could look like. Brim Financial’s digital platform exists at the intersection of tech, finance and lifestyle – and is embedded with a whole host of innovative features that were distinctly missing from other rewards programs on the market. Its approach to rewards was simple and focused – unlimited, uncapped and instant. The infrastructure includes a whole suite of customer security features – all readily available, in real time, at the fingertips of the user, and was designed to seamlessly integrate with the mobile wallet applications customers have already adopted. The Open Rewards program immediately started a ripple effect across the global rewards industry, challenging incumbents to rethink their own approach to rewards program innovation.
Delivering hyper-personalized offers directly to the customer, this card has changed the narrative on how members should be rewarded for their loyal behavior, automatically and in real time.
The company has just announced yet another enhancement to the existing program – designed to bring a whole new level of life, value and usability to the credit card loyalty marketplace. Unlike other marketplaces that are often associated with category redemption restrictions, and irrelevant products, brands and offers, the Brim eShop puts the very brands customers love front and center, enabling them to earn as much as 20% off iconic brand such as Lululemon, Nike and Stubhub.
What is next for Brim Financial? One thing is certain – they have no plans to rest on their laurels, and will continue to put innovation and technology to work for their customers.