Videos tend to add a touch of credibility in an ad or business promotion. It has some form of emotional tie that links with the audience perfectly and without a doubt. Most videos have some music or soundtracks that add even more sensation to themes or ideas.
Video content use is on the rise
Studies show that, in the present day, online users alone spend almost 3 to 5 hours a day watching videos. It is even predicted that by the year 2020, over 80% of the content found online will be dedicated to videos. This is shown to be true by the fact that almost 50% of advertisers and business owners are already embarking on video advertising; this includes the design industry, real estate, and even the hotel industry.
Smartphones users are taking the lead in video watching stats
The proliferation of smartphones mainly contributes to the rising statistics for video watching. Almost every website online is relying on mobile phone traffic as compared to desktop traffic. This means that many more online users are using their smartphones to surf the internet. Also, informational websites with video content to complement the information published have begun to see a sudden rise in traffic from avid video content viewers. This makes video content the next big thing. But the question is, can we take this page and make video content out of it? Yes, we can!
Interactive video advertising
In the present day, many more companies are investing in interactive video advertising. This entails creating both informational content and video-based content and giving the audience a chance to choose between the two. This is an excellent chance for users to choose what they prefer the most. Shockingly, so many users are going for video content for simple informational guides and “how-to” information and solutions to problems in their daily lives.
Google is giving video content and upper hand
Google, among other search engines, seem to give more priority to video content in the past few years. With statistics showing a sudden rise in the number of video content users, as a result of an increase in smartphones, Google appears to focus on this direction, now and in the future. Many case studies prove that web pages that contain at least one or two videos are given priority over those without videos. Google tends to perceive such sites as thorough for the user, especially if many users, click, watch, and share the videos.
Case in point, Google introduced a real-time alternative for brands to insert video ad content across YouTube, which is already a game-changer.
Social media is opening doors for video advertising
Social media is also one of the prime platforms for the use of video content for many users across the globe. A classic example is Facebook, which many users are making more impact by embedding their content with videos.
On the same note, Facebook CEO Mark Zuckerberg recently hinted that Facebook could become a video-only site, hopefully in the next five years. This is, at least, going by the rising trend of video content on social media.
Finally, in the present day, you can add music to your video and make it even more appealing to your audience. Almost everybody loves music. And with the rise in video content, background music for videos can take the numbers of video viewers even sky-high. If you have a video project, you have a lot of options to pick your music from. You can choose royalty-free music, a creative commons license, or even consider hiring a music producer. Whatever you want, your music must tag along well with your video for a perfect video rendition.