There are a few items on an executive’s list that are non-negotiable. Keeping track of revenue, managing growth, and overseeing workflow are a few of these, but that’s not all. An executive is also an asset manager and has to stay apprised of marketing efforts to increase visibility. If you’ve been in the business game for more than a minute, you know all of this is almost too true. That being said, did you also know that there’s an IT asset manager that can make your life a whole lot simpler? Plus, did you know that a marketing coach can make marketing efforts easier to manage, especially if you’re trying to take care of all the rest of your duties? Here are just three IT management tools any project manager should know about.
If you’re still keeping tabs on assets by labeling things and entering them through manual processes in your system, you’re doing it wrong. It’s a big, digital world and, if you don’t up your game when it comes to asset management, your assets will be gone before you can say “business owner.” The best practices when it comes to asset management all involve going digital, it’s as simple as that. An IT asset management (ITAM) tool streamlines the whole process of asset management. It means that you can know where every piece of equipment in your small business’s warehouse or office space is with one click on your laptop or mobile phone. Simply scan a QR code and know where your printers, cameras, or any other equipment is, when it should be returned, and even when it needs maintenance next. ITAM software has a very worthwhile ROI, since you’ll be saving in myriad ways. Less lost assets, and less money spent on expensive maintenance that could have been avoided are just two benefits that ITAM can bring to any small business or large corporation.
In an ever-shifting digital landscape, the best way to craft a marketing plan can be elusive, even for the most seasoned business owner or entrepreneur. Thankfully, marketing coaching is very available, even online, and can help you navigate the rocky terrain of new social media platforms and finding the ideal client across the wide world. Online marketing, and any marketing plan, takes strategic planning and this is one area that benefits from the art of delegation. Get a marketing coach on your team to help make a marketing plan that incorporates all the hallmarks of social media (blog posts and the like) and an effective web presence, while also thinking about new ways to tackle customer acquisition and retaining existing customers.
Whatever your business goals are, you need to make sure that every employee you have is on the same page, and OKR methodology is the way to make that happen. After all, your employees are an asset that should not be squandered either, right? Optimal clarity across the board is key when you’re trying to become an influencer in your sector. OKRs (an acronym that stands for Objectives and Key Results) is a methodology that helps a project manager to set actionable objectives and measurable key results that all employees can reference as they do their work. By using OKR software to build a template for your own growth, you’ll see an improvement in achieving your goals by the next quarter.
It’s not easy to be a business owner, especially in a world that changes so quickly. The good news is that there are software products out there that can help with everything from asset inventory to achieving ambitious business goals.