There’s a whole lot that goes into growing a business. While increasing the availability of your goods and services to the public, it is equally necessary for your target audience to be aware of your business’s objectives.
To do this, you need to create a uniquely designed website, provide relevant content, and engage in marketing campaigns to boost revenue. After putting in all this effort, how do you measure your success rate? This is where KPIs come in.
What are KPIs?
Every marketing strategy or campaign should begin with you setting out clear goals and the means to measure whether or not those goals are being met. Essentially, KPIs are tools used to measure and evaluate the success of any marketing campaign.
They assess your actions, weigh them against your desired outcomes, and then provide data that attests to the success of the strategy. To this end, SEO KPIs are one of such digital marketing metrics that allow you to evaluate the performance of your SEO campaign.
What SEO KPIs are relevant to your business in 2020?
SEO KPIs enable businesses to implement strategic digital marketing. However, there are so many of these tools that it becomes difficult for you to decide which are more crucial and would be more beneficial to your business.
In this guide, we bring to you the top SEO KPIs you should be tracking.
As a critical metric for measuring website performance, organic sessions show how much traffic your website gets every day over a specific period. A steady increase in sessions is an indicator that your marketing campaign is successful.
However, a drop signifies the existence of a problem. Google Analytics is one of the best tools to check your website’s organic sessions.
This is another SEO KPI to set your sights on this year. Do you know that there’s a link between your keyword rankings and your organic sessions? High ranking for keywords relevant to your business will ensure that your website gets constant traffic.
For this, you can check out tools like SEMRush, Ahrefs, etc.
The bounce rate measures the percentage of sessions where users load your page and exit immediately without performing any action. Depending on your industry, bounce rates typically fall between 40 to 60 percent.
A low bounce rate indicates that your site contains relevant content, is easy to navigate, and is satisfactory.
Return On Investment (ROI)
Your ROI is the worth of your SEO campaign compared to the total cost of running. A positive ROI after the completion of a marketing campaign is a good indicator. The extra revenue generated immediately after a campaign would help you assess its value and success.
Other KPIs include:
- Average season duration
- Search visibility
- Top exit pages
- Cost per click
Today’s consumers require providers who are well equipped to meet all their needs. This may prove difficult for agencies focused on areas other than marketing and development.
To ensure that your business remains at the forefront with successful marketing campaigns, White Label SEO is an option worth considering.