If you run an e-commerce website and you aren’t harnessing the full potential of this profitable trend, then you are drastically limiting your chances of success. With so many new buyers finding their way to online retail, you have to really work to stay ahead of your competition.
We have compiled a list of the top five aspects of a great E-Commerce business website. Make sure your website meets as many of these criteria as possible.
This is the biggest and most important aspect of a website. If your website is not mobile responsive, then you just lost over 70% of your potential customers. People naturally spend the bulk of their time using their smartphone on the internet. Without being mobile responsive, you are quickly losing serious business in this day and age.
It usually pays to keep information on your E-Commerce website as concise as possible. This helps users quickly be able to find the information they are looking for.
There can be a lot of information on the page, but you want to make sure that the user is able to find the items they are looking for without spending a great deal of time searching. Investing in quality product descriptions, product images, videos, and reviews can really help improve a user’s engagement with your site.
The biggest mistake many E-Commerce business owners make is they simply post products without ensuring they have a call to action. Whenever a user visits your website, you have a chance to make a sale. You want to present them with some sort of call to action that will prompt them to purchase at that exact moment.
Make sure that your call to action buttons are not hard to find and easy to click once they are found. Users want to click something, not discover something, and they want it to be clear as to how to proceed. These days it is almost better to keep your call to action buttons cluttered with complementary products than to allow the user to hunt for them.
Just like point number three, you want your checkout process to be easy to find and easy to complete. You don’t want customers going to and fro to find the area to submit their order or collect their product. They do not want to have to register to set up an account or spend time choosing between different options you give them for saving money.
Make the path to checking out streamlined and clear, delivering a great customer experience.
You also need to ensure that your E-commerce website is optimized for search engines. There are many aspects of this, but mainly you want to ensure that you have text-rich, keyword-optimized product descriptions on each of your products. Also, make sure that you have a well-optimized, title, and meta description for each of your pages.
When you need a professionally built eCommerce website, it is best to hire a well-reputed web design agency. With their years of experience, they can help you build a website that drives users to your products.
A great eCommerce website is built on these core principles, which will lead to an optimized user experience. If you’re interested in taking your business to the next level, engage with an eCommerce web design agency today!