Per statistics from the Global Wellness Institute (GWI) published in the Global Wellness Economy Monitor, the personal care, beauty, and anti-aging industry and the spa economy show profitability. The Global Wellness Institute examines ten wellness markets, finding that from 2015 to 2017, the spa industry experienced leading revenue growth, with nine-point-eight percent.
According to the data, there were more than 149,000 spas in 2017. Estimates suggest that these spas employed over two million workers. These spas earned a reported 93.6 billion dollars in revenues.
Starting a salon and spa may be a rewarding business venture, considering the profitability of the spa industry. Drafting an achievable business plan, sufficiently funding a salon, opening a shop in an ideal location, and marketing salons and spas in ways that make them attractive to potential clients are actions entrepreneurs can take to start and maintain a successful business.
It’s crucial for business owners to equip their establishments with essential items that impact their functioning and productivity. Necessary purchases for spa and salon owners include manicure and pedicure tools, hairstyling tools, mirrors, salon chairs, barber chairs, furniture, and more. Experienced and novice spa and salon owners alike can get high-quality beauty salon equipment from a reputable brand such as Keller International.
Keller International specializes in salon furniture and equipment, providing innovative products that enable business owners to bring life and beauty to their establishments. Employees of a salon with durable, next-level hairstyling and barber chairs, shampoo stations, manicure tables, skincare equipment, and more, can be more creative and productive and enjoy their work environment.
Beautiful, high-quality salon equipment and furniture can also be impressive and inviting to clients. A pleasant spa or salon experience should begin the second a customer enters the building. In addition to friendly greetings from staff members, how inviting the ambiance of the reception area is can affect customers’ first impressions and opinions of a spa.
The services offered by spas and salons may always be in-demand because people prioritize personal grooming for aesthetic, hygiene, and health reasons. People who take pride in the way they look and feel may be visiting salons and spas for more than haircuts, new hairstyles, manicures, pedicures, or skin treatments. They may visit spas, salons, and other personal care services to relieve stress. For this reason, connecting with customers and giving them a satisfactory experience is crucial.
The GWI anticipates that as the spa industry continues to grow, businesses will have to employ approximately 300,000 additional trained spa therapists and more than 50,000 experienced spa directors by 2022.
Proficient call centers and answering services are as necessary as additional employees.
Any spa or salon is likely to have phones that always ring. Incessant phone calls from potential and current clients can interrupt busy professionals’ workdays and prevent them from focusing their attention on the customers in front of them.
Answering services powered by robust technology such as the one-of-a-kind omnichannel communication software created by Bright Pattern can optimize the way spas and salons deliver customer service. Available at brightpattern.com, Bright Pattern’s omnichannel communication platform outperforms competitors’ multichannel platforms, enabling salon professionals to connect with customers via many communication modes, such as phone calls, SMS, live chats, emails, and more.
With this technology, clients can stay connected to one salon or spa worker throughout a conversation and switch communication modes, if necessary, without interruptions. A proficient, Bright Pattern-equipped call center can give salon and spa professionals the balance they need to provide excellent customer service in-person and over the phone.
A call center that’s efficient and operates like a well-oiled machine can enable salon and spa owners to run a business that provides excellent beauty care and satisfactory customer service.