Growth is one of the biggest goals small business (and big business) owners have. People looking to expand growth are constantly looking to bring in new customers or clients, keep existing ones, and spread brand awareness. If you’re just starting out as a small business owner, you may be looking for new and exciting ways to boost business. Keep in mind that these strategies should also be effective, not just new or innovative. If you need a proven method of company growth, here are the most effective ways to boost business.
If you’re ready to give your sales team a leg up, purchase outbound call center software like Bright Pattern. An outbound call center allows your agents to reach out to potential, previous, or current clients to make sales, set appointments, or inform them about a current sale or campaign. Your sales team might already be doing these tasks, but the call center software makes their job easier and more efficient. With a predictive dialer, your agents never have to waste time punching in a number. The dialer works off a list and only connects the agents to answered calls. Predictive permission based dialing ensures your team members are always connected to the right person. The call center system makes it easier for agents to reach potential and current clients and continue to grow the business.
Your digital presence is more important than you might realize. 86% of consumers use the internet to find local businesses and if they don’t like the look of your website (or worse, can’t find you), you’ll lose customers. If you really want to boost business, it’s time to focus on your website and social media platforms. Google “web design Denver Colorado” if you want to work with a custom web designer to create a site that suits your brand and clientele. The professionals will help you understand which digital marketing strategies you need to start implementing and can handle the design of your site. An attractive website boost business by informing clients and encouraging them to make a connection. Your company’s site should be creating leads and bringing in potential customers. Talk with a team of experts and start improving your digital presence.
Every good business owner knows it’s more cost-effective to keep clients than to find new ones, but how do you do it? Start by building a loyal customer base. This could mean you create a rewards program for your frequent customers (for example, every fifth item or service is discounted) or a referral program that benefits both your current customer and the new client being referred. A great loyalty program will encourage clients to stay and to bring their friends into the business and these programs are often quite inexpensive for the business. When you have customers continually returning to your company, business will grow and grow.
There are countless benefits to partnering with other local businesses. You’re able to draw from their current customer pool, which means you’ll be able to expand your customer base. You can hold special events that bring in clients for both parties. You also make your business a larger part of the community. For example, if you own a running store, partner with the local high schools and host special events for their athletes. Your store is filling a need (new running shoes) and becoming more known in the community. Give each track-and-field star a branded shirt and you’ll notice more than just student-athletes start flocking to your store. A strategic partnership can benefit your business, the company you’ve partnered with, and the community.
If it’s time to start boosting business, try a few of these strategies. Be prepared for an increase in happy customers.