While it is naturally essential to capture new audiences and keep people across the globe interested in your brand or business online, the big clincher is retaining the customers you do get. And although many shoppers are down to try out new brands, it takes care to get them to make follow-up transactions. We list the ways you can effectively get return customers online (aside from, of course, providing loyalty-worthy services or products).
Include a transparent platform for feedback
These days, people want to be heard online, whether they have a good time or a bad experience. It can develop a better continuing relationship with customers if you have a section open for reviews on your services or goods. That allows prospective first-time buyers to gain more confidence in trying out your business based on the feedback they get to read. 84% of people trust online reviews as they would a friend’s input.
That makes it more advantageous if you can make use of resources like Enterprise survey software so that you get an in-depth look at the customer experience and that they feel heard.
Offer an excellent return-and-refund policy.
People feel safer and readier to go on a spree when they know that the business, seller, or shop they are checking out can offer a reliable and efficient policy for their returns and refunds. A whopping 97% of online shoppers with good experience with a return are more likely to do business with the place again. On top of that, the majority of shoppers also check these regulations when considering hopping on board.
Integrate a rewards program.
It would be pretty safe to say that everyone likes to get instant gratification. Of course, one of the best implementations of this is when businesses develop rewards programs that practically entice a customer to continue with more visits and purchases to suit their interests. There are lots of ways to implement this, too. You can have points rack up and go to shipping, discount coupons, or maybe even independent partner stores and the like. That can make them much likelier to want to reap whatever benefits the system has in exchange for shopping.
Actively link to social media.
Most of the world has access to social media now, so this is a great way to develop brand retention and a rapport with your captured audience. Even if people are perusing through a dedicated storefront online, having links to your socials can give them more avenues to reach out and share your content. Here, you can have a direct link to their daily feed that is more organic and likely makes them keener to check out any new stock or promos that you have in store.
Pay attention to your demographic.
This idea is essential so that you know how to slant your tactics, like where to focus on. Different age groups have varying preferences as to their surfing habits, most visited and used social media pages, and internet savviness. That is why leaning into the results of your analytics can help you to keep relevant customers interested in what you have to offer.
While varied, all of these options work hand-in-hand to build up your brand reliability and generate excellent customer retention.