The Coronavirus has undoubtedly negatively affected business of all shapes and sizes. Especially small businesses and businesses without a large social media platform. There are many ways to use social media and another internet tactic to increase business while following state and federal guidelines to an advantage.
Social Media Influencers
What exactly is an influencer? On social media today a lot of users go by the name as “Influencer”, which means what it says, they influence their followers to buy, copy, or use their products and skills. An influencer can make or break a business and it is important to get the right influencer behind what the company stands for. Having an influencer get online and share a business, can have a positive impact especially if they are telling people how safe it is to be there, or use their products. Houston SEO experts have seen a high volume in internet activity to business websites that have used an influencer for business marketing. Marketing is already a full-time job, and it becomes harder when a business must prove itself to the public that it is complying with social distancing measures. Finding the right SEO experts to market and choose influencers to market for a business, is crucial to getting people in the door.
Having an Open Line of Communication
During a time of crisis, people want a neighbor they can trust and come to in confidence. Having an open line of communication is a terrific way to market to a customer that a business cares about their wellbeing and safety. When a business can market to the public that they are behind the facts, and constantly there for them, people will feel more inclined to support said business. Supplying resources and even a helpline to call can really show customers that they are valued. When a customer feels valued, they will feel more inclined to return to the business and see the business as a close friend who has their best interest.
Standing Behind the Facts
There is nothing worse than when a company tried to ignore the advice from medical professionals and scientists to get business in the door. Standing behind the facts is important to show the customer that they can trust the business, and trust that the business cares more about the customer than just their money. Houston SEO experts find ways to implement this idea on business websites to show customers that a business is aware of what is going on and they are listening to the experts. When a company shows that they are following guidelines and doing everything they can to ensure the safety of the customer. When a company uses this marketing strategy, they will see a positive reaction from customers, because a customer likes to hear the truth. Customers are like friends, and both relationships must have a foundation of trust to be long-lasting.
Targeted Communities and Paid Advertising
A business should use this marketing strategy if they are looking for new customers by paying for advertising specifically in targeted areas that are being hit by the coronavirus the hardest. A community that is being hit hard by cases and deaths will be more likely to search online for local testing areas and open offices to see a doctor. Creating simple keywords and effortless ways to access a website that is mobile-friendly will be a game-changer during these times.