Purchasing or selling a home is a significant financial as well as emotional investment that cannot be taken jokingly. Both the buyers and sellers have a lot of questions when they are under such circumstances.
This means that just being a real estate agent is not enough. One needs to be a representative who considers one’s best interests besides guiding through the complications.
Therefore, what most people look for before a deal is an agent with whom they can feel comfortable. Hence, this is when social media comes to the rescue.
The majority of real estate agents have found it a terrific opportunity to start the conversation and provide advice alongside building a long term relationship.
But that’s not the end !! Social media marketing has also proven to be fruitful in property lead generation which gives a valid reason why professionals should depend on it.
Which social media marketing activities can help in property lead generation?
Now that you know that social media marketing does help in generating property leads. You must be confused and overwhelmed about which activities should be opted for.
Well, if that sounds like you, then the underlying points will help you to discover useful social media marketing activities.
- Chat with clients
Be it, home sellers or buyers, everyone expects an immediate answer to the inquiries made. However, the only thing that has changed is the way of asking.
Earlier calls or appointments did the work. But now no one wants to walk down the street and waste their time for the meeting to happen – it’s all done through the internet. People are going online and tweeting about their queries.
So to grab their attention, a social media marketing activity that you can do is prepare for this outreach. Try to answer the questions and crack a conversation about who may have the chances to be transformed into your potential leads.
- Respond to client’s feedback
Another social media marketing activity which you must look into is responding to your client’s feedback. It does not matter how bad or good the comment is, there is only one rule to all – DO NOT IGNORE!!
Make sure to respond to the comments respectfully and timely. Also do not feel offended by derogatory remarks or online bullies. Remind yourself that not every remark directed at you is worth it enough to throw you at a war with yourself.
Rather focus on those who admire your work and are seeking information on a certain property. However, if you think you might slip in handling the feedback, then count on a professional SEO freelancer Melbourne to help you with it.
- Using video contents
Videos may seem useless to you until now !! But it is important to know that billions of videos are published every day on social media to grab the attention of the customers.
Though it may seem like a daunting task to create videos – they are still an important element of marketing. As a real estate agent, you must know that your home buyers value visuality.
The more visuality you have to offer, the more of their attention you would be able to grab. Once the video is created in the right manner, you would generate leads immediately.
- Go live
It’s unarguably true that home buyers always want to watch videos of the homes before they visit them physically. Just telling all the details over the phone does not help. Also, your chances to lose a client as a real estate agent becomes high.
Therefore, other than creating videos, you can pick this interesting social media marketing activity which involves going live to attract the attention of the home buyers.
The best part about going live is that the most used social media platforms like Instagram and Facebook already have these features for free. When you go live, you give your audience a chance to see your listing and also interact with you at the same time.
A huge fan base does it all!!
For any real estate business, it’s the huge fanbase that can bring the change. Through social media marketing activities, you would not only be generating potential leads but also gaining the trust of future customers with minimal effort.
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