Businesses don’t create websites for fun. Developing a site is intricate and expensive work (when done well). So to create a website and then have it fall flat is very frustrating.
Tired of having a website that nobody visits? Want to leverage your website to generate customers and clients? Well, it all starts with generating traffic.
6 Tips for Generating Website Traffic
If it were easy to get people to visit your website, a lot more businesses would be successful. Alas, it’s not as simple as most would like it to be. But that’s okay. Because we’re going to walk you through some precise steps you can take to put your website on the path to generating hundreds or thousands of clicks per week. Take a look:
1. Build Backlinks
Let’s start with what is probably the most sustainable and high-returning method on this list. And though it takes time and effort to execute, the results are lasting (and relatively hands-off).
Every backlink that you generate from another website to your own is a potential highway for traffic to enter your site. It also actively works to grow your prominence in the Google rankings, which increases the likelihood that you’ll generate organic search traffic.
You can find out how many backlinks you currently have with this free SEO backlink checker. You’ll want to track your results over time and always look for ways to garner backlinks from high-authority websites in (or closely related to) your niche.
2. Post on Social Media
Social media is an excellent place to generate traffic. It allows you to share website content, push it out to your audience, and encourage people to visit your site. The key to winning with social media is to publish content your audience cares about and to give them a reason to visit.
3. Leverage LinkedIn
Speaking of social media, LinkedIn is an excellent choice. Not only can share posts, but you can also publish articles. In fact, you can publish the same content that you’re publishing on your website’s blog without getting a duplicate content penalty.
Here’s a strategy that may work for you:
- Take your highest-performing blog post.
- Copy and paste the first 25 percent of the post into a new LinkedIn article (with a different title).
- At the end of the LinkedIn article, plug in a hyperlink back to the original blog post and ask people to “click to continue reading.”
If you have any sort of engaged network on LinkedIn, this strategy will work well for you. People will see that you posted something, be interested (simply because it’s you), and click through. It’s a really sound approach that doesn’t require much additional effort.
4. Start Email Marketing
If you aren’t already invested in email marketing, now is the time to turn up the heat. A warm email list is one of your best resources for traffic on-demand. You send out an email with a link to your latest content, or some sort of magnetic offer, and people will click.
Don’t have a good email list? Here’s a helpful guide on how you can build one the right way.
5. Use Low-Hanging Long-Tail Keywords
Too many businesses make the mistake of trying to target highly competitive keywords that thousands of other websites are already going after. The better strategy is to pursue long-tail keywords that are less competitive.
For example, instead of developing a piece of content in which the focus keyword is “golf club,” do your research and look for a longer search term that doesn’t have much competition. It might be something like “which golf club is best for my swing.”
6. Start Guest Blogging
One of the best ways to build backlinks and drive traffic to your site is to author guest blog posts on other websites. Assuming the website you’re guest blogging on has an audience that’s closely related to your own, this can help you generate meaningful clicks without any expense or ongoing maintenance.
Give Your Website a Boost
Whether you’re starting from scratch, or you have a small trickle of traffic that you want to turn into a steady flow, these tips can help you get moving in the right direction. However, it’s important to note that there is no magic elixir. Organic traffic takes time. (Even generating paid traffic requires some fine-tuning and dialing-in.) Have patience and the results will follow.