If you have a unique product or service, you can start your open tour own business. And with effort and determination, you can become quite successful. There’s just one problem – competitors. Regardless of how rare your business is; you are likely to come across a good number of other competitors. So, how can you crash them and steal the market away from them? The answer is simple, by staying ahead! Below is a look at some of the top items that you can use to gain a competitive edge against your competitors.
- Prestigious office locations
Many business owners are not aware of how vital choosing the right office location is. Instead, they just go for the most affordable office space or one that is available close to them. The right office location, however, is a vital aspect to consider, and it can offer you several benefits, including a competitive edge.
A business with a prestigious office location enjoys strategic positioning, in an area where it is can attract maximum customers. For example, a business that is located in a safe neighbourhood will be much more attractive to customers, than one that is in a crime-ridden area. Likewise, if your business is close to public transportation infrastructure will enjoy a good clientele flow.
Aside from strategic positioning, a good office can also improve the image of your brand. An office that is branded with rich colours and appealing visuals can help to increase the brand awareness of the business. A well-designed office also communicates a professional image, which helps to improve the trustworthiness of the brand.
Last but not least, a lively office that is decorated using top-notch interior designing will help to create a comfortable and vibrant atmosphere, which will create a welcoming environment. Consequently, this will make it easy to engage with your customers/clients. Therefore, when choosing an office, you should carefully consider your decision, and choose a location and space that will offer you an advantage over your competitors.
- Clean stores and offices
To crush your competitors, you don’t need to just choose a good office space, you need to maintain the highest cleanliness and hygiene standards. In the world of business, the physical appearance is as much a part of the brand image as branding itself. This is due to the simple fact that it is amongst the first things your customers/clientele will notice about you. And as you know when it comes to consumer behaviour, the first impression is everything.
Therefore, you need to keep your store and office spaces as clean as possible, starting with the exterior. Clean exteriors help to improve the curb appeal of your working environment, thus enticing customers/clients and prospects to come inside. Once inside, clean interiors will create a welcoming environment that puts your customer at ease and makes it easy to connect and engage with them.
Clean office spaces also create an overall positive customer experience, which goes a long way in improving your customer loyalty and trustworthiness for your brand. If you are in retail or restaurant sector, a clean space will even entice the customer to spend more time in your premises, where they are likely to spend more money. It will also increase their chances of coming back again, and spreading positive feedback about your brand.
So, how do you maintain a clean store and office space? By hiring professional office cleaners. While DIY cleaning might be cheaper, a professional cleaning company will be more convenient, reliable, and will clean your office to the highest standards. Using them will also give you and your employees ample time to focus on the core functions of the business.
- A well-designed website
You don’t just need to have an appealing physical presence to out-brand your competitors; your online presence needs to be just as good. With more and more businesses going digital, having an appealing digital forum is vital if you want to beat your competitors.
With a well-designed website, you can increase your business’ brand awareness, reaching millions of more customers and prospects – other than just the ones in your local area. A good website with appealing visual appeals will also capture the attention of prospects who find their way to your landing pages, from where you can engage them.
On top of that, you can use your website as a marketing and sales tool, where you attract more leads through SEO and other online marketing techniques. The website will then engage convert these leads into sales, where you can then sell your products and services on your e-commerce section of the site. Ultimately, a good website will act as an all-in-one digital business tool for your brand, which can offer you a huge advantage over other competitors.
- Active social media profiles
A website is perfect for attracting visitors, generating leads, and converting them. However, if you want to engage your customers and prospects to build stronger relationships, social media is the way to go. Social media engagement has become a valuable tool for business when it comes to marketing.
Through various social media platforms, a brand can engage with its audience, building stronger ties, and in the process, improving brand awareness. Social media platforms also serve as a valuable communication tool, which can be used by businesses to communicate important information, which reaches millions of target audience instantly.
- Cutting-edge technology and devices
Technology is another area where you can gain an advantage over your competitors. Using top-notch technology can reinforce your business’ brand image. For example, using an iPad instead of cheap tablets can help to create the impression of a professional, world-class brand.
Intuitive, cutting-edge technology can also create an amazing customer experience, which can greatly improve your brand image. For example, offering Wi-Fi to visitors can greatly improve their experience in your office. Likewise, using top-notch technology such as wireless presentation, smart boards, and other technology in the conference can help to create a very positive image for your clients.
With competition becoming more and more fierce, even at a global level, starting a business can be a terrifying experience. However, it is possible to compete favourably with other business with the above tools. From hiring a professional cleaning company to choosing a good office location, building a top-notch website, establishing a strong social media presence, and using the latest technology, your business can even be able to crush your competitors.