Every business has to invest in good marketing campaigns. It is the way for you to spread awareness of your brand and attract new customers. But, there are certain marketing techniques that are more successful than others.
Indeed, the internet offers a good platform for spreading the word about your company or new products and services you can offer. Yet, one traditional type that a lot of businesses underestimate is sticker marketing. It is a solution that has been around for many years and often undervalued. However, it is very successful and it is cost-effective for small and new businesses too. So, let’s learn more about sticker marketing and how it can be great for your business.
What is Sticker Marketing?
First of all, let’s discuss what sticker marketing is. If we break it down and make it really simple, we are talking about marketing and advertising your company and brand by using stickers. This is a physical type of marketing in that you are giving something out to a customer. It is often referred to as traditional marketing since it is a technique that businesses have used many years and before the internet era.
What are the Benefits of Sticker Marketing?
Now, it is time to examine what the advantages of sticker marketing are. After all, this is what you really want to know about in order to decide whether it is the right marketing for your business. Let’s take a closer look at the benefits.
It is Affordable
If you are a small business or you have a low marketing budget right now, you are going to be looking for a solution that is affordable. The good news is, sticker marketing is a low-cost operation. In other words, you have a lot to gain and not a lot to pay out. When you work with a company like IPW1, you can find the right deal for your brand and purchase quality stickers in bulk. This way, you can save money and still get a high-quality product that you love.
You Can Brand Products
The great thing about stickers is that they are very versatile. You can use them for almost anything. For example, if you are shipping out orders to customers, you can use the branded stickers on the box as a form of advertising. You can also use stickers in your shop and to display on products themselves. The opportunities are endless and they are all a way to advertise your brand and create interest.
It is Like a Gift
If you have ever handed out leaflets and brochures, you know that a certain percentage of people are going to throw them away. Unfortunately, this is a risk you take with that type of marketing. But, the good thing about sticker marketing is that it is like giving your customers a gift. You can give them stickers in packages you are sending them, as well as giving them out on the street. It is like a present someone can use, particularly if you spend time on creating a cool design. Customers are less likely to throw stickers away and more likely to use them.
Let’s not forget the best thing about stickers. They are very versatile. They can be used by people almost everywhere. For example, you can hand out stickers and people can use them on cars and computers, as well as on backpacks and notebooks. Stickers can even be attached to walls and windows. This means that you can effortlessly spread the word about your business and be visible almost everywhere. This is a type of marketing that can be really powerful.
What’s more, there is no geographical limit with to type of marketing. For example, say someone has your brand sticker on their car and they go on a road trip. You can start marketing in London and end up showing off your brand to potential customers up in Edinburgh. People are going to be carrying around and showing your brand everywhere they go when use one of your stickers on their backpack or vehicle.
You Can Sell Them
Eventually, when your brand has grown and become popular, you can actually start to sell stickers. People that like your brand and what you stand for will purchase them to place on things such as laptops and water bottles. Thus, not only can you make a profit but you can also get your customers to do some marketing for you. Everybody wins.