Printing a banner is relatively easy nowadays, what with plenty of banner printing services out there that can give you a high-quality banner for whatever purpose, whether it’s for an event, to advertise and promote a new shop or restaurant, to offer a sale, and more. But printing a banner is one matter – and designing one that’s effective is another matter altogether. The best graphic designers will tell you, for instance, that you need to consider factors such as where your banner will be placed and what size of text you would need for this placement. But there are other factors as well. If you would like a well-designed banner for your business, here are the top factors you should think about and consider.
- The placement
Before you draft any design for your banner, you should first consider its placement, as suggested by expert printers in Stockport like Harveyboard Print & Digital. Where are you planning to set your banner up? The placement of your banner makes a difference because it will determine other factors, such as your colour scheme. Your banner’s colour scheme should contrast well with wherever you are placing it – be it a brick wall, a shop or restaurant window, a marquee, and so on.
- The use of big text
Banners are different from other marketing and promotional tools such as flyers and leaflets in that they are often quite big. Most people who use a banner aim to attract the attention of people from a distance. If you are aiming for the same, you have to ensure that whatever content is on your banner can be easily seen – and this means making use of big text.
It follows that the size of your banner font should be big as well, but aside from this, you should choose fonts that are easily readable. The font-weight is a big deal, but so is its readability. Ideally, you should be making use of sans-serif font in a bold style, but this isn’t a be-all and end-all rule. For instance, some fonts in the serif style, like Times New Roman, are easy to read.
- The simpler your message, the better
It may be tempting to fill your banner with loads of information about your business and products or services, but keep it simple. The simpler your message, the better. Keep the words to a minimum so your readers will easily understand your message. Nobody has time to stare at your banner for more than a few seconds, anyway, since most of them will probably be driving or walking by.
- Include pertinent and important details
While it’s essential to keep your banner simple and not to overload it with text, you should also make sure to include pertinent and important details. If you want to determine what you should include, think about your banner’s actual purpose. Are you looking for more exposure for your business? Would you like to inform your audience about a specific service or product? Do you want to incite a call to action? If you want exposure, then you may only need your logo and company name. If you want to promote a service or product, include its name and only a few carefully-chosen bullet points of its benefits.
Image attributed to Pixabay.com