Labels are key components in most industrial processes such as product identification and storage. Most importantly, product labels convey critical information to customers and help companies stand out among competitors.
When designing product labels, manufacturers can customize ready templates online or hire a label design company for the task. The most important goal is to create an eye-catching label that convinces customers to pick the product from the retail shelves.
Here are the top qualities of an effective product label.
Effective Color Palette
Color selection is an important consideration when designing a product label. The rule of thumb is to match the color scheme with the product brand and personality. For instance, a high-end product such as expensive wine resonates well with a softer, subdued color palette.
That aside, color combinations also matter in label design. Generally, the color themes used should blend well and create a harmonious mood with the product.
Customized Graphics and Images
Some customers simply pick on a product because the packaging grabbed their attention. As a result, customized graphics and images can help a product label stand out among many brands.
When customizing graphics, manufacturers can draw inspiration from the company’s history or notable achievements. And what’s more, choosing professional photos and using high-quality printing machines enhances the overall appearance of the graphics.
Technological advancement has made it easy for designers to retrieve stock photography online at affordable costs. So, manufacturers need not worry about shooting their own photos or achieving high-resolution images.
Carefully Selected Shapes and Sizes
Any reputable label design company understands the importance of shaping and sizing in label design. Having a customized shape enables a company to stand out amongst competitors by designing a label similar to the packed product. For instance, customers will relate well to a cookie-shaped label for a cookie brand.
The shape is also important when designing product labels as it adds the aesthetic appeal of the packaging material. For example, when using round containers, manufacturers can design a front and back labels to convey different messages.
Like images and graphics, fonts play a huge role in enhancing the appearance of a product label. Customers will likely love a unique font with catchy artwork. Additionally, the fonts used should be easy to read, so that consumers don’t struggle to understand the underlying message on the label.
Proper Material Selection
A product label can be informative and eye-catching, but if not printed on the right material, it may not last long to fulfill its purpose. When looking for the right material, manufacturers should consider the product’s shelf life and the expected environment of sale. If a product is expected to last long, an additional coating on the label will offer protection against moisture or scratching.
Designers usually choose a label finish based on the message they want the brand to convey. In addition, they want to ensure the label stands out among other labels on display. A glossy finish is a common choice because it is easy to read and has a classic appearance.