Underground Cellar is a wine company that offers the best varieties of wines with peculiar and vintage bottles to reward its customers across the community of wine lovers. On the Underground Cellar’s platform, several deals of wines are provided daily for their customers.
This new startup introduced fascinating ideas such as allowing their customers to buy wine deals including getting free bottles that are spontaneous, limited, and exclusive. Wines that are purchased are either shipped or kept in the Underground Cellar’s storeroom depending on customers’ orders.
The first digital wine company and its gamification upgrade
Through the upgraded gamification on their website and the newly installed virtual wine store, the Underground Cellar has modified the rate at which customers get to discover new wine deals, how they buy and taste wine. The wine company was able to secure $12.5 million to complete its Series A with the incredible sales of wines it made over the years. This project allowed collaboration from Golden Ventures and Bling Capital that was led by Accomplice.
The gamification upgrade is infused into the online presence of the Underground Cellar as an inventive technology, which ensures that wine lovers are offered the best services through the expertise company’s wine specialists. Wine producers for Underground Cellar are also allowed to sell their bottles while they secure their brands.
Benefits of the upgrade to wine consumers
Generally, wine lovers often desire bottles of wine with the greatest value compared to the notion of buying cheap wines or wines sold at discounts. This is why the Underground Cellar has been able to create luxurious collections of wine by focusing more on selling expensive wines with peculiar bottles to their consumers.
With the modification of the “Cloud Cellar”, the wine company provides a rare service of the temperature-equipped cellar that allows customers to store more than 400 bottles of wines until they are ready to receive their shipment.
This new status for the Underground Cellar is because of the interception of the global technological advancement, which is also an agent of the change to advanced levels. Partners and investors of the Underground Cellar integrated funds into the first online wine platform to promote their relationships with well-respected wine producers.
The Underground Cellar has transformed the method of buying and selling various bottles of wine over the years since its existence.