How much effort are you putting into the packaging your business uses? A lot of brands are underestimating the power of good packaging and the impact this can have for them. From protecting the product to being part of the unboxing experience, product packaging is one way you can impress customers and really make a difference.
Unfortunately, too many businesses are trying to do packaging cheaply. They simply purchase brown boxes in bulk or cheap materials that are actually doing their brand more harm than good. Packaging is more than just something that delivers a product from one person to the other. Let’s take a look at why product paging is important for your brand.
It Protects Your Products
Let’s start with the obvious benefit of good packaging. It is going to protect the products you are shipping. The shipping process can be rough and if you do not securely wrap and package your product, it can get broken in transit. If this happens before it gets to the customer, this could mean that you have to compensate them. The customer is not going to be happy that what they have bought has turned up broken. So, they are going to look for a refund or replacement. If you want to be a good business, you have to provide this and it costs you more money.
In particular, food brands have to be very careful when they are delivering products. Perhaps you are sending frozen food. You need quality packaging that is going to protect the food, as well as control the temperature. Then think about a bakery and cake shop. You need good packaging that is going to ensure the food is delivered in one piece. You really need to think about the packaging you choose and invest in good options. This is going to reflect well on your brand.
You can avoid this whole scenario of unhappy customers when you invest in good packaging. Spending that little bit more money in the beginning can mean that you lower refunds and replacements having to be offered later on. Customers will receive their product in one piece and they are going to appreciate the well-packaged products. It is money that is well spent for your business and brand.
You Can Promote Your Brand
Shipping your customer products in plain packaging might be cost-effective. But, it is not really taking advantage of this situation. This is a unique opportunity to promote your brand to other people. Think about your product’s journey. With good product packaging, you can create interest in your brand. The packaging can be bright and attract attention, with your brand on the boxes. This might mean that people look up your brand and see what you are offering. Think about it; when you invest in your packaging, you are also investing in a type of marketing.
You Stand Out from Competition
It does not matter what market you are in, you are going to have a lot of competitors you need to beat. While having great products is often the way to do this, all of the little things add up. Namely, if you have good packaging, this is going to make your brand stand out in the crowd. Remember that first impressions always count. You want to be memorable to your customers and the packaging is going to be the first thing that they see. Thus, when you spend time perfecting the packaging and getting it right, people are going to notice you. Later down the line, this is going to lead to more sales.
Create an Unforgettable Unboxing Experience
The unboxing experience is more important than ever. Customers are looking for more than just good products. They are searching for a brand that is going to create a unique and exciting experience for them. This is going to start as soon as they receive the package. So, you want to start on the right foot and have interesting packaging. This is going to make customers more intrigued to get their product and they will think positively about your business.
Let’s not forget that we are in the age of social media. A lot of people are going to comment on their unboxing experience online. They might take a Snapchat video and post it on their story. They might open it live on Instagram. When you have good packaging, people are going to check out what you have to offer.