A webinar is a type of video that clients can register for and view online. A cross between ‘web’ and ‘seminar,’ it comes in two forms: live and automated.
A webinar is primarily made to provide useful information to its viewers. Although this is the case, it can be used by marketers as an opportunity to promote their products or services.
Because of this, more and more businesses are trying to start their webinars. This just means that it’s time for you to do so, too.
Why Webinars are Good for Your Business
Whether you have a small startup or a big enterprise, you can gain a lot from hosting webinars.
For one, it can cement your expertise in the eyes of your consumers. After all, you’re teaching them something with which you’re very proficient. Remember, students want to learn from the best.
Apart from this, your webinar will showcase your concern with your clients. That’s because you’re imparting the knowledge that only an expert like you has.
Sure enough, this show of good faith can help you generate about 500 to 1,000 leads in just one sitting, according to this report.
5 Reasons Why You Need to Start Hosting Webinars Right Now
Here are several reasons why you need to start a webinar at this very moment:
A lot of people are online.
With most offices and schools closed, more and more people are confined in their houses. There’s virtually nothing to do but surf the net.
In the US, this has led to 90% of Americans occasionally using the internet. In Canada, it is 94%, and in South Korea, it’s a whopping 98%, according to Pew Research Center.
With this much free time on their hands, people are looking for a more productive outlet – one of which is online learning. With a webinar, you can take advantage of this hunger for knowledge and use it to your marketing advantage.
It helps you connect with your clients.
No man is an island – but this pandemic is forcing us to be one. With people having nothing much to do, most of them are looking for some connection. They want to know they’re not alone in whatever they’re feeling. Fortunately, a webinar can provide them with this.
Now’s the perfect time to show the humanity of your business. By connecting with them, you can make a lasting mark on your clients.
It’s an excellent way to build a consumer base.
Granted that not a lot of people spend money because of the pandemic, there’s still hope. Once this pandemic wanes – and it indeed will – the economy is sure to boom once again. As you wait for this to happen, you can invest in future revenge-spending by making an automated webinar.
Contrary to popular belief, a webinar actually comes with a good return on investment. Even if the purchasing power is not that strong right now, people are still signing up for promotional materials.
Despite the proliferation of emails, newsletters, and e-books, a lot of people still prefer attending webinars. You can use this to your advantage since you’ll get a lot of names and email addresses as leads.
A webinar can also keep your clients engaged with your brand. As long as you build on this strategy, you can count on these loyal customers to spend on your brand once the economy fares better.
It’s so easy to host a webinar.
You don’t have to spend a lot to host an automated webinar. You don’t need to rent a fancy ballroom and do some costly promotions.
You can do it in your living room, bedroom, and virtually anywhere you want, as long as you have a stable internet connection, a good webcam, and a dependable microphone.
It can be used over and over again.
Unlike a real-life seminar, you can play your automated webinar repeatedly. You can even repurpose this for your website, vlog site, or email campaigns.
While you may need to spend some money at the first stage, it’s sure to pay off as you can use it whenever, wherever.
How to Make a Wonderful Webinar
Now that you know how vital webinars are, it’s time for you to get started!
Just like a live seminar, a webinar needs much deliberation and preparation.
Here are some tips that can help you create informative and reusable webinars:
Do it like you would in real life.
Although webinars are done online, there’s no reason why you should deviate from the usual format.
Do what you would do in actuality. That includes making an outline, script, and a slide presentation with your data.
While it’s less scary to speak in webinars compared to having 100 people in an auditorium looking at you, it’s no reason for you not to practice. You’d want to make the best presentation possible, and you can only do this if you rehearse your lines as repeatedly.
While webinars are made to educate, there’s no reason why you shouldn’t throw in some promotions as well.
If you want to gain a lot of audiences and leads, then you need to market it well. This includes advertising your webinar on your website, email newsletters, or social media channels, among many others.
Record it in advance.
If you don’t want to suffer from the glitches of having a live webinar, then you could go ahead and automate it. After all, it can save you from the pains of technical glitches, such as lost or choppy audio.
This is particularly important if you’re not that savvy when it comes to troubleshooting webinar problems. As this allows you to re-record as often as you want to, an automated webinar can help you create an almost-perfect presentation.
In a Nutshell
Now is the best time to start an automated webinar. With most people locked in their homes with nothing to do, a lot of them are hungry for knowledge.
Fortunately, this is something a webinar is known to provide. As a bonus, you can throw in some marketing or promotion too. Talk about hitting two birds with one stone!