Branding and marketing your businesses are two of the most important factors in creating a successful company. Whether you’re running a small start-up or an international company, you are probably aware of the effect marketing has on your business.
However, trying to figure out where to start can be overwhelming — is it global email marketing, free social media marketing, SEO marketing in Cape Town, London, or New York, or even a combination of all of the above. Moreover, companies wonder whether they should employ in-house marketing, or outsource their marketing efforts.
Let’s take a look at the pros and cons of both to see all the options laid out on the table.
More In-House Control
If you choose to use in-house marketing, you decide to have a full-time employee who is invested in your company’s culture, values, and vision. It’s unlikely to have the same type of service if you decide to hire an agency to manage your marketing. A marketing agency has many clients and will not be able to provide the support you need and will need more time to get familiar with your brand.
On the other hand, an in-house marketing team is familiar with your brand, which helps them to be informed of all marketing decisions. In the same manner, an in-house team has more creative control over things, such as marketing ads and promotions.
More Focus and Less Confrontation In-House
An in-house marketing team will focus on your business 100%, while an agency might not concentrate on your business entirely since they have other clients. It would be best if you thought about which option suits you best and decide based on that. Some companies prefer to have a whole team to themselves.
If you opt for an in-house team, you are opting for less confrontation since both you and the team have the same common goal — building the company up. It’s hard to avoid clashing interests with an outside agency, which can lead to more lost time until the issues are resolved.
When it comes to expenses, the decision can go both ways since there are pros and cons either way. Most businesses would argue that it’s cheaper to hire an outside agency since you’re only paying their overall costs while getting to use all of their marketing specialists.
Conversely, hiring an in-house team could lead to more expenses, such as putting separate specialists on your payroll, including digital marketing, SEO, social media experts, and more. Go through your budget and see which option you can afford.
Scalability and Expertise
When it comes to scalability, an agency might make your business scale more quickly than an in-house team. For example, if you want to pause your ads during a slow season, you might be leaving someone without a job if you hire in-house, while that’s not the case with an agency team.
Moreover, if you’re looking for an expert team that focuses on what’s important to you, like SEO, you might want to opt for an agency hire. In this case, you get to select from a number of agencies that are known for doing impeccable work. An in-house team might need some time to get to that level of expertise.
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