If you want your business to last more than just the honeymoon period, then you should start refocusing on your expansion plans and put some time into developing your company’s brand recognition.
Brand recognition is what makes or breaks a company, especially in the competitive market of today. With social media traction and businesses following a competitive race for who gets the most views or the most likes, developing how your company is perceived can be the main factor that puts it on the map for both clients and sponsors alike.
Brand recognition’s role in a business
In simple terms, there would be no business if no one knew about it.
A company only exists if it has clients to work for, and if there are no potential clients to work for, then the business would be bust. Brand recognition allows companies to exist among the waves of other similar services and offers a solution to being a unique and reliable service that would-be customers would choose.
Below are clear examples of effective brand recognition:
- Coke has been synonymous to Cola and soda
- Band-Aid has been synonymous to plastic bandage
- Grab is now equivalent to mobile taxi hailing services
The explicit use of proper nouns in place of common terms shows how deeply embedded these brands are in our minds; they’re becoming our go-to response. Though some could say that it’s a simple issue of semantics, its effect throughout the years is the long-lasting impact on consumers’ recall memory.
Increasing your numbers
The more people are aware of your actions, the more likely they are to tune in and look at your services. But be warned, though the numbers might be increasing, it means that you’ll need to be twice as savvy if you want to stay afloat.
Any simple mistake could spell an end to you if you’re not too careful. The internet is a dangerous and cruel community, especially when it comes to finding wrongs. It took a while before the soda company juggernaut Pepsi made its comeback after the backlash of its attempts at a viral ad spearheaded by Kendall Jenner back in 2017. Its unawareness and misuse of shock imagery made Pepsi a laughing stock for commentators and news channels which sent Pepsi’s reputation on handling social matters to its lowest.
Focusing on patrons
An excellent example to follow when it comes to brand recognition is that of small local establishments. Their dedication to committing to a small demographic ensures that they have a loyal following by catering to their preferences.
Larger companies offer this same amount of commitment by developing membership cards that can be used in conjunction with buying their products to have freebies or giveaways for their loyal customers. Services offered by manufacturers such as www.fyldepm.co.uk make for great partners in developing promotional merchandise that can be used for your social media campaigns and even online contests that you can hold.
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