Remember the times when the use of internet depended upon your landline? Where you would sit for hours in front of the screen waiting for your internet to connect so you could surf the web. Then when it actually did connect, someone would call your home out of nowhere and the moment someone picked the phone, your connection would come crashing down. These connections were called the internet dialup connections and could only allow speeds up to 56kbps.
The Internet of Today
This seems ridiculous in the contemporary contexts where internet connections are lightning fast and people are used to getting results to their searches the moment they click go. Since it has now become a habit to have these blazing internet speeds, having websites that do not accommodate these speeds can land your business into bankruptcy.
Numerous statistics and researches are available that show that if a website is to retain customers, it must be fast. By this speed we mean the time it takes for the data on the website to download to servers and be displayed on the user’s screen. Even minute delays in these loading speeds can be disastrous for a website’s retention rate and render the webpage uncompetitive.
However, it is not just the speed of a website that dictates its success on World Wide Web. It is also the responsiveness of the website. Responsiveness is the concept that is more difficult to explain with several overlapping concepts such as mobile-friendliness and so on.
Website responsiveness is a component in website design and refers to the adjustment of the website to different screen sizes without a hit on the interface or quality. Website management may use magento 2 speed optimization to ensure that the size of the data on your website is least power consuming without any compromise on its quality. Tools such as these are essential in maintaining both website speed and responsiveness to improve its SEO ranking as well.
The User’s perspective
Having bombarded you with all that information, it is often difficult to understand why it is so important that the speed and design of your website be top-notch rather than just reasonable. To explain why, it is important to understand the user’s perspective on all this.
Any user, when searching for a query on the internet will key in the question on a search engine on google. Google, that has millions of result for that one query, will display them all in line. At this point, Google will prioritize according to the SEO of a website and the user has zero say in what is displayed. This is the first point where the speed and responsiveness of your page could have made a difference.
Once the user does find relevant pages, he/she will click on each and each will open in a new tab. The only reason that the user has to stay on your page of these three to four opened is if your page loads faster than any of the other. This can only happen with the fastest speeds and most responsive design.
Leave a Reply