For many medium sized businesses that are growing faster than you can keep track of, brand indexes are an important way of measuring how your brand is performing against key competitors. A brand index though is pointless if it’s not comparing your brand to similar brands, therefore there is an array of brand indexes across many different categories. Some are obvious, some not … [Read more...] about Some Common And Not So Common Brand Indexes
Marketing is a discipline that requires implementation of creativity in different aspects of product branding and product placement. To stand out among other business competitors and break boundaries of typicality, it is important to remember about branches of lateral marketing, when creativity fails to work without instructions. Lateral marketing can be broken down into three … [Read more...] about 5 Tools for Lateral Marketing
DigitalMarketing.com on how Click-bait headlines will only shatter your brand's reputation. Did you read that article your co-worker emailed you about the child-trafficking ring being run out of City Hall? Well – neither did your co-worker. As it turns out, the actual content below the headline doesn't matter. At least, not to your co-worker, the thousands of other … [Read more...] about Fake News: How it Will Destroy Your Marketing Strategy and Ruin Your Brand
E-commerce, as a business model, has now become extremely popular these days. In fact, growth in this segment is expected to reach a whopping 265% from 2014 to 2021! So, if you are looking to grow your e-commerce business, then you need to use the best tools to help you market your product. In this article, we'll discuss some of the top e-commerce marketing tools to help … [Read more...] about The Top Must-Use E-Commerce Marketing Tools
At the core, digital marketing is a comprehensive term that comprises of may components. Search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing, email marketing, online reputation management – All of these are core aspects of a well-planned digital strategy. Of course, some are more important than others, and in that context, … [Read more...] about Social Media and SEO: Decoding Important Components of Digital Marketing!