Modern plumbing businesses fully understand how important it is to have a really strong online presence. Getting leads through online marketing becomes a true necessity since most people these days look for plumbers online, not through the regular channels that were really popular in the past, like newspapers. With this in mind, here are some really simple marketing tips that will help you to get more online leads from the specialists at: fixitrightplumbing.com.au/plumber-mornington-peninsula/.
Make Sure The Site Focuses On Conversions
A plumbing website does not need to be really flashy or use the latest possible design technology. This is because its only purpose is usually to get new clients. You want to be sure the website properly uses call to actions and that contact information is predominantly featured in areas where people actually see them.
From the moment the website is designed, it needs to highlight call to actions. At the same time, it is important to be 100% clear about what services are. Leads need to be sure that plumbers can actually come to their home so do mention service area is and what the services actually are.
Always Create Unique Sales Propositions
Plumbing leads cannot appear in the event that visitors are not given a reason why they should perform an action. The simple presence of a CTA is never enough. The USP (unique sales proposition) does 3 really important things:
- Identifies benefits offered.
- Describes how customer problems can be solved.
- Makes the business unique when compared with another.
Plumbers can get competitive edges in many ways, like by offering a better price. Coupon codes can be offered and referral bonuses can become available. Always think about what sets you apart from the competition and highlight that to drastically increase sales.
Use PPC Advertising
Obviously, SEO can help the site to get clients by bringing in organic traffic. However, plumbing businesses do need clients right now, not in the future. This is why it is a really good idea to invest in pay-per-click advertising. It will put the site right in front of all the others and if the website is properly designed, conversions are bound to happen.
As an extra tip, do not focus just on Google AdWords. There are many other channels to consider, like Bing Ads or Facebook Ads. Just make sure your PPC campaigns are run by a professional that knows how to optimize ads for maximum conversions.
Create A Sales Video
Last but not least, video stands out as one of the most efficient ways to communicate with people online. Both phone users and computer users can be converted much faster with video content instead of images or text. It only takes half a minute to say all that is needed to convince the lead to give you a call. At the same time, your pages will rank higher in search engines since nowadays, videos are seen as useful content. If you upload the video on YouTube, you can get even more traffic and more leads.