Seating in a restaurant may seem like a small element of the experience, but this really can be make or break! Find out more about this concept here.
We all want to relax and feel comfortable when visiting our favourite restaurants. There are many factors that contribute to this, such as the atmosphere and level of noise. One element that you may have missed is the seating, as this can seriously impact how your customer feels. Check out this article if you want to know more about how your seats could be affecting your success…
Let’s start with the biggest factor when it comes to seating, comfort! If you want your guests to feel at home in your restaurant and coming back for more, then you need to have seating that is more than adequate. Cheap, uncomfortable seating can leave a lasting impression on your customers and they may be less likely to come back.
If you’re spending money on marketing and getting new customers in the door, then you want to ensure they have a good impression of you. This repeat business can make a huge difference to your revenue, so make sure you’re customers are comfortable. They may even stay longer for desserts and drinks if they’re comfortable!
There’s no second chance at a first impression, as we all know! If your existing seating looks less than desirable, then this can impact the whole customer experience. Tacky, mismatched or rickety looking seating won’t reflect your restaurant in its best light. No matter how nice the food or service is, this can create a negative impression in your customer’s mind which is enough to discourage them from coming back.
The seating that you have in your restaurant should match the overall décor and add to the atmosphere. If you’re allowing the current arrangements to create a bad first impression, then you can’t blame customers if they don’t come back. You can look into options to buy restaurant booths online if you want to create a clean and cosy atmosphere for your visitors.
The way that you arrange the seating can be just as important as the seats themselves! If you’re trying to pack in too many seats to a small place, then it won’t feel comfortable. Cramped tables and seating will make your customers feel uncomfortable. Every restaurant owner wants to fit as many customers into their venue as possible, but if you force this too much then it won’t be pleasant for your customers. If this is the case, then you’re likely to have a lot of empty seats!
There are many clever ways that you can create more space with your seating layout. Having the flexibility to accommodate larger parties can also greatly boost your revenue too. There’s a fine balance to be struck between having more tables and ensuring that your guests are comfortable. Be sure to accommodate for any guests that may have disabilities and require additional space.
The humble chair may seem like a small part of the dining experience, but it can have a big impact on your overall success. Don’t underestimate this when it comes to buying seating for your restaurant!