With the gaining momentum of Chatbot trends along with Machine Learning (ML) and Artificial Intelligence (AI), businesses now find it crucial to adopt new technologies that improve customer engagement. CNBC revealed that business could save around $9 billion/year using Chatbots by 2022. Let’s check out a quick rundown of the Chatbot industry trends that will transform 2021.
#1: Payments will rely on Chatbots
The use of Chatbots will no longer be restricted to customer service experience; it will have a direct influence on your revenue by being included in payment options. For example, companies are developing systems where a user can simply type ‘Pay electricity bill’ and the Chatbot will initiate a conversation and be with them until the final payment. 2021 will see more bots integrated closely with payment services like digital wallets, Paypal and several other payment gateways facilitating payments.
#2: Voice Bots is the next big thing
An article published in Forbes recently stated that more than 60% of all searches by the beginning of 2021 will be driven by voice. In fact, Accenture in another survey, found that online consumers prefer only those messaging platforms that have voice-based interfaces. Users are highly accustomed with ‘OK Google!’ Conversational bots or voice bots leveraging artificial intelligence and can assist users over both voice and text. Automated customer engagement is a trend that will be on the rise in 2020 and thereafter.
#3: Chatbots in WordPress websites
A survey by Wiser Websites, WordPress experts in the UK found that 45% of consumers questioned are of the opinion that they will choose to interact with a Chatbot if it is present on a website.
This implies that Chatbots are likely to become a crucial tool in redirecting your target audience to the relevant information on your website; the days of relying on a prominent, structured menu may be on their way out.
Chatbots can help boost conversions and reach your desired website goals without the need for a team of admin’s available 24 hours a day For many SME businesses using the WordPress and WooCommerce platform (over 65% globally), adding chat bot functionality may become the most important single change one could make for the next decade.
A well-structured chatbot & primitive AI system can collect leads prioritize and qualify new leads, let visitors communicate with your team and direct them to helpful resources. As the industry grows more opportunities emerge and there are plenty of WordPress website specialists already offering a range of services to include Chatbots in your website.
#4: Chatbots with human abilities
Chatbots are being developed at an extraordinary rate and the share of the market is not anything near saturation. Chatbots, today, carry out tasks like giving suggestions and options, answering questions and much more. Industries such as Utilities and Online Banking are already making extensive use of chat bot technology.
Very soon, one can expect Chatbots to become more humane and ‘less artificial’ as a human-like Chatbot will keep users engaged and drive conversations with customers without breaking the link.
AI-driven Chatbots are learning to mimic human conversation and also recognize the intention behind text typed by the customer.
There’s no denying that Chatbots over the coming decade, will help enterprises scale customer engagement, support and decide the future of how companies will function at an entirely new level. So, get ready, the march of the bots will continue.