Who doesn’t want to increase their company’s revenue? Digital marketing is essential in order to stay competitive and increase cash flow.
Following the digital marketing tips below can contribute to a higher bottom line and better brand exposure.
1. Nail Down Your Website
Web users are more demanding than ever regarding the website experience. When they visit a site, they want it to load fast. They want to find what they want in two or three seconds.
While your business may not have the considerable site budget of larger firms, getting website basics nailed down doesn’t require a lot of money.
The biggest thing to nail is page load speed. Data shows that when page load speed goes from one to three seconds, the bounce rate increases 32 percent.
When it increases from one to five seconds, bounces increase 90 percent. You’re pretty much out of the picture at that point – the searcher has moved on.
It’s obvious how much a slow website can damage your marketing efforts. Make it a priority and you’ll get the most out of every site visit.
Check how fast your website is with this free Google tool.
If your team doesn’t have the skills for website work, no problem. Hiring outside marketing help is a cost-effective way to tune up your site.
2. Write Fascinating Blog Content
Are you in a competitive local industry? Most of us are. So, it’s critical to get plenty of site visitors via organic search results. It’s more difficult for small companies to snag one of the top results for significant search phrases.
It simply takes a budget that is beyond reach for many organizations. But you can rank for less competitive keywords by writing interesting blog content that your audience finds useful.
How do you write interesting content? First, think about what the audience wants to learn about. Let’s say you sell investor real estate services in Dallas, Texas. For example, your company helps investors find under market value rental properties.
What are investors interested in learning about in Dallas? Figure that out and write a series of blog posts about those topics. One might be the top three or four drivers of real estate prices in Dallas in 2022. Or how about hot Dallas neighborhoods with rental properties that have increased the most in value this year?
Next, be sure the content is SEO-friendly and contains critical keywords with the correct tone for the audience. In our real estate example above, you should have an authoritative professional voice that tells the reader you have local real estate knowledge they can count on for making investment decisions.
3. Leverage Voice Search
More internet users are using voice search, and some estimate that 50 percent of Google searches will soon be done by voice search. That’s a lot of searches!
That’s a good reason to consider voice search.
One way to be more friendly for voice searches is by having a ‘near me’ search snippet in Google. This tells the searcher the top local results when they search for a ‘near me’ voice.
So, instead of typing the Google search and reading results, voice search tells the top results to the user by voice.
Using voice search for local search results is essential. No longer is local search only for typing and reading. Now they work when people use voice search.
4. Optimize Email Campaigns
Email is old-school, but it still drives sales. There are tons of ways you can improve email marketing, but these are the most critical optimizations:
- Use welcome emails: When the user first subscribes to your email list, welcome them with a personalized email. This establishes the relationship and makes a positive first impression.
- Offer tips, not sales offers: It’s always best to nurture the relationship with helpful tips and as few hard sells as possible.
- Give coupons: Whenever you ask for a purchase, always provide a discount coupon.
- Request feedback: Everyone loves to give their opinion. Email surveys help you figure out what your prospects want and don’t want.
With these tips, you are well on your way to increasing your revenue. Good luck!