For businesses in today’s digital age, having a strong digital marketing strategy is paramount. If you aren’t on top of your marketing, your business will simply not survive or be able to compete with your digitally-savvy competitors.
Building a successful and effective marketing strategy isn’t easy, but there are simple tricks and tips that will give you a head start. Keep reading to learn 4 tips today.
(Or, engage a digital marketing agency in Australia to do the hard work for you!)
- Focus on content marketing
Content is the future of marketing, so it’s important that your business leverages it to the utmost.
Put simply, content marketing is the digital distribution of “shareable” content that comes in various forms, suitable for different types of businesses: blog posts, white pages, eBooks, email newsletters, videos, images, podcasting, etc. Content marketing is also a great way to enhance your SEO strategy, as you can incorporate high-performing search terms and queries into content very easily (e.g. in the body of text on a blog post, as well as in the ALT tags and metadata).
Although the algorithms around content are in a constant state of flux, the general rule is that the more high quality, in-depth, original, engaging, informative and SEO-optimised content is, the better it will perform online, and the more organic traffic it will garner. What’s more, if you create a piece of long-form evergreen content such as a blog post, you can go back and optimise it again and again so that it is always relevant and a powerful driver of traffic.
- Utilise Google My Business
Utilising Google My Business is crucial for so many businesses, especially businesses that operate locally. It gives a Google user all the information they need to know about your business, such as location and address on a map, contact number, opening times, a link to your website, relevant images and even customer reviews.
If, for instance, your business is a local pizza delivery restaurant, your GMB listing will help to attract the right audiences (e.g. customers in the area). This is because when a user searches for pizza locally, your business will be presented to them along with will all the information they need to place an order with you. Not having an up-to-date GMB listing will hinder your sales potential dramatically.
- Optimise for your competitor’s keywords
A marketing tactic that is simple yet so effective is to optimise for your competitors’ keywords as well as your own. This clever marketing hack will help you to capture a wider net of audience traffic and help you to compete with your competitors.
To do this, you should conduct an analysis of your competitors’ website to uncover and analyse the search queries that have the highest volume of traffic. These terms will likely include their brand name, but you shouldn’t shy away from them – incorporate them cleverly where you can.
By doing this, your SEO strategy will be stronger and you will drive more organic traffic to your website, in turn generating more leads.
- Facebook Retargeting
Another great marketing tactic that will accelerate your digital marketing is to retarget your Facebook ads. Doing so will be the difference between driving traffic to your site and actually converting leads, so it’s incredibly effective if done right.
Retargeting means to re-present your ads to the people who have engaged with them in the past. Therefore, if a user has clicked on your ads and browsed your products and services on your website but didn’t take action, retargeting will remind them of your ad, meaning they may be more tempted to convert the second time around.
To retarget your ads, place a Facebook code on your website which will add a cookie to the the browser of users that click through to your website. This way, you will stay top-of-mind and will likely experience a boost in sales.
Never underestimate the power of a strong digital marketing campaign. Take on board the above tips to get your business moving in the online space, and see the effect for yourself.