Looking to break into the world of YouTube? Here are a few handy YouTube tips to set you off on the right path and build a channel that stands out from the rest
Aside from Google, YouTube absolutely dominates the internet. The world watches over one billion hours of video content every day and it’s one of the most successful marketing channels on the planet.
With so much power and reach, starting a YouTube channel for personal or business reasons is a brilliant idea. But it can be tough to stand out on such a popular platform.
Here are a few YouTube tips to help you find your feet if you’re beginning your YouTube journey.
Simple YouTube Tips to Help You Find Your Feet
If you’re thinking of starting a YouTube channel for your business, you’re going to wish you’d done it sooner.
Just 9% of U.S. based small businesses market on YouTube, so this a great way to gain a competitive edge in your industry. But it’s important to start off on with the right footing in order to stand out from the crowd. Here’s how:
1. What is the Point of Your YouTube Channel?
Before you see any real success with a YouTube channel, you must determine your overall goal. Are you trying to market to new customers, or build loyalty with an existing client base?
Figure out who your target audience and the type of customers that would most likely watch YouTube videos. It’s important to market to the right demographic.
2. Spend Time On Developing Ideas and Concepts
In order to build a successful YouTube channel, you don’t need tons of fancy or expensive equipment. In most cases, a Smartphone and pleasant backdrop will do the trick.
Instead, you should focus your time and energy on YouTube content ideas and concepts. It’s imperative that you figure out your YouTube channel niche and develop content ideas around this.
Brainstorm at least 50-100 ideas of video content and implement a strategy around these ideas. Spend some time on conceptualizing catchy YouTube titles that draw in your target audience.
Do some research on your competitors and figure out where their videos fall short. You can use this to create content that fills a gap in your market.
3. Design Fresh and Catchy YouTube Artwork
YouTube is a visual medium, so your channel should be aesthetically pleasing to your target audience. It should also represent your brand and business.
YouTube artwork can make or break your channel. So invest in designing a high-quality YouTube banner — check out these YouTube banner ideas for free, here. Your video thumbnails are also important.
This is where your viewers get a screenshot of what your content is about, so it better stand out on the search results page with hundreds of other thumbnails!
Consider the title tags of your videos as well as the font and coloring you use in each thumbnail. It needs to fresh and catchy but stay away from garish and tacky.
4. Consider Search Engines and Humans When Creating Content
SEO is just as important when creating YouTube videos. So the same techniques should be applied to your channel, just like any other web page.
This means creating SEO-friendly title tags for your videos that also entice human interaction. Don’t neglect your video descriptions, either. The first two lines are usually displayed on YouTube’s search results page, so make them count!
5. Create Short, Effective Content
If you don’t intend on creating a YouTube vlog channel, then it’s important to keep your content short and sweet. Remember that today’s modern-world viewer is looking for bit-size chunks of information — nothing more.
Try to keep your videos within 2-5 minutes long which is enough time to capture and hold someone’s attention.
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These basic YouTube tips should help you build the foundation of a successful YouTube channel that holds its own on this competitive platform.
If you’re looking for more on business technology news or to build your repertoire of business contacts, check out the rest of this website for more.