The personal injury field is a crowded and competitive space. No matter what city you operate in, you likely have several competitors who are also looking to take care of the same clients you are. This is why marketing is so vital to the growth of any personal injury lawyer’s business. Whether you’re a personal injury lawyer in Montrose, PA or are practicing in Fort Thomas, KY, here are a few marketing tips to take your firm to the next level.
Word of mouth is incredibly important for any business, particularly a law firm. Potential clients want to know that you have years of experience and can offer them legal advice that helps them win their personal injury suit. Whether it’s medical malpractice or a car accident, being able to showcase that you have a proven track record of winning personal injury cases can be crucial if you want to attract new clients. Whether you’re highlighting them in a video to display on social media or in a special section of your website, every personal injury law firm needs to use positive word of mouth to their advantage.
Segment Your Audience
It’s astonishing how many personal injury lawyers send out the same messaging to all audiences. If you have a list of people who have taken advantage of a free consultation with you, it’s vital that segment your email lists so that each individual gets a more personalized communication. For example, if you have fifty potential clients who are talked to you about medical malpractice and two hundred potential clients who consulted with you about a workplace accident, sending two separate emails, each geared towards each audience is likely to increase your overall ROI. You can segment your audience similarly when it comes to targeted display ads, direct mail, and other communications, too, ultimately boosting your chances of landing another client.
Gather Leads the Smart Way
If you offer free consultations, it’s important that clients who might have a case for you send you an email or make a phone call. The best way to gather leads is by using social media. A platform like Facebook has powerful lead generation tools that can make it easier than ever to appeal to potential clients and gather their contact information. This makes it a much simpler process to reach out to interested parties, and even set up appointments for consults.
Know When to Introduce Experts
If all of these ideas are starting to make your head spin, don’t worry. Especially for smaller personal injury law firms, it can be difficult to market your firm all by yourself. That’s why sometimes it makes more sense to bring in a marketing agency with a specialization in personal injury law to help you better execute your strategy.
There are dozens of ways a personal injury lawyer marketing agency can help you attract new clients, whether it’s boosting your search engine performance, writing blog posts that increase your search ranking, or helping build and manage your display ad campaigns. Picking the right agency to help your law firm scale is an important decision to make, so be sure that you do your due diligence and read any whitepapers a firm like Nettra Marketing has put out there as you compare different agencies.
As you can see, there are several different tactics you can use in order to increase your business as a personal injury lawyer. While mid-sized or larger law firms may be able to have an in-house marketing department to take advantage of the above tips, other, smaller law firms may prefer to hire a third-party company to help create a marketing strategy and blog posts to boost their search engine performance. No matter what you decide to do, there are plenty of ways to attract potential clients to your legal services.