If you’re trying to improve your sales in any industry, you’re going to need to think about how you’re positioning your company amongst competitors. This is particularly important in the health, wellness, and supplements niches, as sales are booming across the board, which is causing more entrepreneurs to enter the arena. That being said, improving your marketing is easier said than done and takes time and care to be done well. Here are just a few marketing tips to help take your supplements company to the next level.
Nowadays, more customers are turning to social media to connect with and learn more about their favorite brands. This is becoming even more true during the COVID-19 pandemic, with websites like Facebook and YouTube seeing an increase in daily traffic of 27 percent and 15.3 percent, respectively. With more eyes on your social pages than ever before, it’s vital that you’re setting yourself up for success in this area.
Social media platforms offer you the opportunity to put a more human, personal touch on your branding thanks to the voice you create and the content you curate. Think about how to differentiate your brand from others with the words, phrases, and attitude you assume as a company online. Wendy’s Twitter feed is an excellent example of this, but other brands have also excelled by connecting to their target demographic with word choice and personality on social media. If you take the time to craft an original point-of-view with social media and engage with customers who post on your business’ page, you’ll be well on your way to reaping the full benefits of organic social media marketing.
One of the reasons so many people are turning to natural supplements is because they don’t have all of the additives of other solutions. As a result, men and women are prioritizing products that are all-natural and completely transparent about how that approach affects the quality of their supplements and other items.
If you want to build trust with consumers, you need to put out advertising that’s equally transparent. Detail how the cream you’re selling to women features all-natural ingredients to get rid of stretch marks instead of a bunch of chemicals. When buyers see ingredients that they can pronounce and recognize, like olive oil, lemon juice, aloe vera, and vitamin A, they’re much more likely to consider buying your product. Thus, your advertisements can foreground this information to build trust and sales.
As more and more people scroll through their newsfeeds, the concept of “thumb-stopping” content becomes increasingly important. This kind of content is compelling, relevant, and engaging—quite simply, it stops users’ scrolling in its tracks. While a great photo can certainly catch a social media user’s eye, video is quickly becoming the king of content online. Video ads drive far more clicks on Facebook than image-based content, so it’s crucial that you’re able to make great videos if you want your ads to perform well and convert.
While there are some easy-to-use tools that can help you manage to create simple video content to keep your feed fresh, if you’re going to be spending money on an ad campaign online, it’s best to use a professional video production company. A team of experts will have years of experience creating brand videos and be able to walk you through every aspect of the production process.
Video production services can help you take your ad from idea to reality, crafting it with professional equipment to ensure that the final product is high-quality and will help you stand out. The right video agency can help you bring your business’ story to life, stopping Facebook and Instagram users in their tracks, and intriguing them enough to visit your website and learn more a.