Every year you witness new trends, technologies, and ideas, 2020 is no different in this regard. It is welcoming many technological advancements and modern marketing techniques. After all, small businesses have to come up with unique strategies to maintain their position in the market.
Even though social media marketing and search engine optimization are doing wonders, but it doesn’t help them win over competitors. Since every company – big or small, is practicing these marketing techniques. So, are you wondering what 2020 has in store for your business? Look below to see new marketing techniques for small businesses in 2020.
USE GOOGLE MY BUSINESS
Usually, small companies don’t have adequate funds to allocate a hefty budget to marketing. ‘Google my business’ is a powerful marketing tool, free of cost. You can use it to your advantage, primarily when catering to local markets. It would help your business create and manage listings. These appear in front of the customers when they search for businesses online.
Thus, your goal is to get your business on the top lists to improve visibility amongst the audience. Well, the rank of listings is entirely up to Google. You have to focus on optimizing your business profile and cite some customer reviews on your website. Alongside creating brand awareness, it would also bag you a lot of traffic for your website.
TRY DIFFERENT SOCIAL MEDIA MANAGEMENT TOOLS
Believe it or not, but every business is on social media, you need to consider managing it in the best possible way. For this purpose, there are many new tools available. You can use ‘HubSpot’ to analyze the performance of every social forum and see which medium is generating the maximum results. Similarly, use the convertbox to identify messages and learn from data to see what converts quickly.
Moreover, tools like ‘Hootsuite’ give an in-depth analysis of marketing strategies. It tells you about conversions, how many people clicked the link, also the number of people who purchased after seeing an ad. In short, it throws light on whether your social media platforms are producing the desired results or not.
CREATE LEAD MAGNETS
Email marketing is still one of the excellent marketing techniques. However, businesses have to spring up smarter ways to build their email lists. Hence, lead magnets have become very popular. They offer something in return to the customers in exchange for their emails. It could be free shipping, coupons, trial software, or an eBook, but something that offers value.
Lead magnets pop up right when someone clicks on the website. So, consider offering something pertinent to the nature of your business. For instance, if you have a food chain, then give access to free recipes after asking the users to sign up.
GIVE A CHANCE TO PODCASTING
With the growing trend of voice messages, podcasts are also becoming popular. These are audio files covering impeccable topics, downloadable for anyone. It is more like a radio for smartphones. Hence, think about creating podcasts for your audience. You can talk about the latest trends, economic conditions, or something that is in the interests of your target audience.
Moreover, focus on creating engaging content, something that isn’t available out there. It would give you a chance to reach out to more people since anyone can listen to a podcast, increasing traffic for your website. It not only helps in building a stronger relationship with the audience but also delivers your brand message to them.
FOCUS MORE ON VISUAL CONTENT
Visual content has become an essential part of content marketing since people like to engage with pictures and videos more. So, concentrate more on creating appealing images that promote the understanding of the written content. Similarly, come up with entertaining short videos, delivering your brand message at the same time.
Besides, infographics are also very useful in boosting engagement. It is a combination of pictures and brief information, attracting audiences. You can put your creative skills to use and come up with colorful designs and unique fonts to attract audience. Google is also ranking websites higher that have some sort of visual content or at least one video.
With evolving technology and changing trends in the market, small businesses need to opt for new marketing techniques. The competition is increasing by every passing day, and unique strategies can help them climb the stairs of success. So, rather than sticking to old means of marketing, try your luck with new marketing techniques for small businesses this year.