In the contemporary digitalized world, the importance of building high-quality links has reached a pinnacle. Although the landscape of link building and search engine optimization continues to evolve by the day, it has become essential for us to get a grip on the core concepts around it. The reality is if we want to compete and thrive online, we need to understand and master the strategies of building links. Moreover, experts predict that it is only going to get more critical in the upcoming years.
For link building, you need to obtain hyperlinks from other websites to your webpage. A hyperlink is a manner of maneuvering between different pages on the Internet. It is integral to understand the relationship between all these terms because links are the foundation of search engines, which use algorithms to rank websites. When you have more links from reputed and authentic sites, your webpage will perform better in search queries. SEO experts agree that the number of links is significant, but so is the quality of those links. Premium quality links directly impact the performance of a website too.
Businesses today operate in a cut-throat competition. So if you can gain proficiency in the department of link building, it can certainly put you ahead of your competitors.
Link building is indeed a time-consuming exercise, but it is no doubt essential to survive in a highly complex environment.
The following are some of the easy-to-master link building practices, which will benefit you as a beginner:
As the name implies, it means to reach out to people relevant to your niche, and introduce your content to them. The best part is that you do not necessarily need any hardcore content. Any product, service, personality, or brand, which is worthy of a link will suffice. Whats matters is that information about your product or service reaches the relevant people. So you increase your odds of getting referred to in their future articles. If you are successful, you will bring more traffic to your webpage.
SEO has various aspects attached to it, and link building is its integral part. The field of link building is itself extensive and requires you to dive deep into it to familiarize yourself with it. The Internet has comprehensive material on the subject. Still, if you are looking for something specific and precise, the link building knowledge center can be your best friend to answer all your queries and bust any myths associated with it.
- Guest Blogging
You might have realized that guest blogging is on the rise for a few years, and from every nook and corner, a guest blogger appears. It is one of the oldest yet successful link building tactics. You write a blog for some other website and link yourself to it. The site will publish your piece, and therefore users are automatically navigated to your website. Many websites have a feature of “write for us,” which is an invitation to guest bloggers so that they can write for their website and feature themselves through a link on it.
- Use Resource Links from Reputed Sites
A resource is like a manual that you compile for your target audience. Using resource links from trusted websites is an effective way of driving traffic to your webpage and generating quality links. Many authority websites, as well as blogs, have resource pages, where you can tap into as if you are creating yours. When a leading site in your niche, gather a list of blogs relevant to you, the users will easily land on your page.
- Broken Link Building
The broken link building strategy consists of three straight forward steps. First, you need to find a broken link, then create a similar link, and lastly, you request the owner of the dead resource to connect you instead. It is one of the best ways to go about link building when you do not have much time on hand, and thus you are unable to write a guest post or generate content for yourself.
- Competitors’ Backlinks
When you examine your competitors’ websites, you will see that most of them have some common backlinks, which you might not have yet. That is one of the reasons that they are ahead of you. You need to analyze the backlinks and figure out the way of getting hold of it. Several tools on the Internet can help you in breaking down the reasons and ways your competitors acquired those backlinks.
- Links Reclamation
With time your website loses links, and though it is a natural process, you can track down those lost links and replace or reclaim them. Although you can get always get a new link, recovering the lost link is also a viable option. There are plenty of tools to assist you in crawling back to the links you have lost. Before you reclaim your missing links, you need to look into the reasons due to which you missed them in the first place. Many a time an author removes the link or deletes the page, for this, you can write a soft email to inquire and try your luck. Moreover, writing them an email can be the start of a new relationship between you and the other website.
- Unlinked Mentions
When you generate engaging content and invest in PR, other websites will mention you, sometimes without linking you to their sites. Although it indicates that they recognize your efforts, this will not bring users to your webpage. By linking to your website in their mentions, traffic will get directed towards your webpage. Sometimes it is nothing personal; they may not have your URL. You need to monitor unlinked mentions, and if you come across any, request them, and the chances are that they will agree to link you in their remarks.
There is no secret backdoor of quality link building. The process may seem somewhat daunting, but with the right strategies and practical tools, you can efficiently execute link buildings. After all, it is not rocket science, and the tactics mentioned are easy to apply. Testimonials, pitching infographics, landing press links, forum commenting are some other methods of link building. We hope that the techniques mentioned above will assist you in the challenging task of link building.