At the core, digital marketing is a comprehensive term that comprises of may components. Search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing, email marketing, online reputation management – All of these are core aspects of a well-planned digital strategy. Of course, some are more important than others, and in that context, brands cannot ignore the power of SEO and social media. If you are not sure of how to create a marketing mix, you can always rely on digital marketing services. In this post, we are discussing more on how both social media and SEO are going to matter in the larger scheme of things.
Search engine optimization, or SEO, is an umbrella term that comprises of strategies that boost traffic and performance of a website in search results. This is the most organic form of marketing there is, primarily because search engines are constantly trying to improve user experience. So, when someone searches for a specific keyword, Google tries to offer the best possible results, and for that, the top websites feature first. As such, if your website ranks on the first page, there are better chances of being seen.
SEO is important for three major reasons –
- Enhances online presence of your website
- Adds trust to the brand
- Improves sales and conversions organically
SEO remains the backbone of a comprehensive marketing campaign, and it is closely related to social media.
Decoding social media
Popularity of social media has exploded in the last decade or so. Today, companies spend considerably more money on Instagram and Facebook ads than on PPC or other means, and that kind of speaks volumes about social media. The power of social media lies in the fact that it allows brands to engage with audience on a direct platform. Whether it is a negative review or positive feedback, your company can actually take the step ahead and respond to everyone. Google also scans social media for good content, so you can only imagine how readable and presentable content on social media can help your brand.
In the nutshell, social media is necessary for three basic reasons –
- To enhance global reach
- To improve brand’s social value
- To push for sales, better audience engagement.
The relationship between social media and SEO
Brands often don’t understand that social media is critical for existing on digital platforms. These websites work like search engines, and people do look for information about products and services online on platforms like Twitter, Instagram and Facebook. Also, Google and other search engines do consider content on social media for SEO purposes. Mentions on social media can be really useful for your brand in the long run. In simpler words, when you think of SEO, you don’t necessarily think of just search engines, but also about social media.
Social media influence is a real thing. It will impact how people perceive a brand and eventually approach the website, and there is no reason why SEO and social media should be exclusive of one another.
If you are not sure of how to include social media and SEO in the mix, consider seeking professional help from a marketing agency as early as possible. Both may require investing considerably on content, because SEO and social media relies heavily on quality, fresh and sharable content for promotions, and even when you are saying things loud with social media ads, copywriting does matter. Take a look online to find agencies that specialize in promoting brands through social channels and SEO, and don’t shy away from asking a few tough questions.
About the author:
Tejas Maheta is the Founder of techiegenie.com and a tech geek. Besides blogging he love reading books, Learning new things, and Hanging out with friends.