In today’s digital world, it seems like everyone from your grandpa to your dog has a social media account. While social media can be great for bringing people together, it’s even better for creating channels of communication between consumers and business owners. Social media has the ability to make or break a small business’s visibility online, but only if it’s done correctly.
There are plenty of social media tips and tricks out there, but it can be hard to figure out what works best for your small business. Here are some SEO secrets that will skyrocket your small business’s social media presence.
First off, what is SEO?
SEO stands for “search engine optimization”, and it’s a digital marketing strategy meant to improve any business’ visibility within search engine algorithms. There are plenty of factors that go into a successful SEO plan, including social media posts and engagement.
In short, SEO is all about managing and optimizing content. While managed SEO services are available and highly recommended, there are specific ways you can ensure your website comes up on the first page of a Google search page.
Develop a plan
It will be hard to measure your SEO success if you don’t create a social media plan before you make your first post. You can’t just post anything you like without a goal or meaning around it and expect to see results right away.
Before that, you have to determine your goals, objectives, conduct a social media audit of what you are already doing, and research the competition. What you find will give you a good idea of where you are starting and where you can go next.
Create great content
A pillar of SEO is link building: this is when other websites put a link to your website on theirs. This not only builds relationships between other websites, but it creates authority for you as well. A great way to do this is by creating an engaging piece of content which is shareable on social media and enticing to other business owners.
This can be an infographic, a long-form blog, or an interactive piece; it doesn’t matter as long as you put time and effort into making it unique. The more your content is shared, the easier it will be to build authority for your page.
Choose the right platform
Not all social media platforms are created equal. Factors such as your target audience and your end goals will help you pick the right platform for you to focus your time and efforts on. With a little bit of research, you’ll be able to find the right demographics for each social media platform.
For example, if you want to share videos and pictures to a younger crowd, Instagram is the place for you. But if you want to appeal to a market of professionals, LinkedIn may be the better option.
Engage and create a relationship
Since social media is so accessible today, customers are going online to get a response from different businesses instead of calling them and dealing with support centers.
So the easiest way to ensure that your customers build loyalty to your brand is to engage with your customers on social media, respond to their messages, and be attentive. These three simple actions will go far to ensuring your customers come back and make more purchases.
Social media strategy and execution doesn’t have to be an overwhelming process. With these tips in mind, you’ll be on your way to building your social media presence in no time at all.