To be the best in the business, you have to have amazing content and a killer content strategy that your competitors are jealous of. The first step to getting a leg up on your competition has to be having a content marketing strategy that is successful. If you have a solid plan that is smart and includes the step below then you’re sure to have an actively engaged audience who love your content and want to purchase from you. The best types of content marketing strategies should make your customer feel as though you’re talking to them directly and not selling them a product that anyone can have.
However, before we get into how to create a killer content marketing plan/strategy. Let us first define what a content marketing strategy is and ensure you’re confident with navigating your way around any content written. Also remember, if you start out with a content marketing strategy but still need additional support; you can hire an SEO agency, Manchester city centre is known for having a few great ones including Mechanised.
Interested in learning more about creating content and how to develop a content marketing strategy that will succeed? Take a look at this step-by-step guide below.
What is Content Marketing?
Content marketing refers to the management of different forms of content you create for marketing purposes. This content can be written, visual, and downloadable; depending on what your content strategy aims to do. When you’re developing a content marketing plan, you must consider the following steps to ensure you succeed and you haven’t wasted your time. Countless businesses out there jump into their content marketing without prior thought to how it’s going to positively or negatively impact their business.
Let’s take a look at the step by step process of your content marketing strategy…
Step 1: WHO is your audience?
Who is your target audience and what are they expecting of you? Sometimes businesses will have multiple types of customers which means when you’re planning any content, you must consider everyone. Plus, your content strategy has to cater to different readers and viewers, you’re not always going to fit one audience. This is one of the first critical steps to your content marketing strategy but so many businesses miss out on it.
Step 2: WHAT is the problem you’re solving? (with your product/service)
If you’ve got a completed business plan then you will already know what your product or service solves for your customers but being able to effectively communicate this through content can be difficult. A solid content strategy (and one that considers the problem you’re solving) will support people on both sides of your product – whether they’re debating using your product or they’ve already got your product and they want to find out more about it. For example, if you’re selling a face cream that reduces wrinkles and stops aging, then this is a great problem to solve (and put across in your content marketing strategy!). However, if later into your brand launch you find that it’s also great for those with problematic skin, this is something that needs to be added to your content and ensure that everyone knows it.
Step 3: WHAT is your content platform focus?
There are countless content platforms to focus on and put your marketing strategy to use. This includes your blog, website, social media, and lot’s more. Whatever channel you do decide to mainly focus on, always be sure that you stick to a brand tone of voice.
Step 4: HOW will you manage your content marketing?
Figuring out how you’re going to manage your content marketing can seem like a daunting task, especially if you’re going to be doing it on your own. However, it’s important for your content marketing to know who’s creating it, and where it’s going to be published, as well as when it’s going live. A successful way to manage your content marketing is to create a monthly or weekly content calendar.
Step 5: HOW will you distribute your content?
Now you’ve got your content marketing strategy ready to go and your fingers are sore from typing so much information. The next step is to figure out how you will distribute your content so that people see it. One effective way to do this is via LinkedIn. However, many businesses choose to put visuals on their Instagram or Facebook to showcase their content instead. Remember to always add links to your content so that people know the original source, and you never know, you could even go viral if people love your content!