The importance of having a responsive website cannot be overemphasized.
A responsive website is one that quickly adapts to the screen size of the visitor’s device. The whole point is to have content render differently across different devices to have an optimal and user-friendly experience.
As many consumers started using their smartphones to visit the Internet, developers upgraded their web design services. They realized how critical an attractive website with flexible layouts was in driving traffic to a website. As such, they came up with websites that ‘responded’ to its visitors.
In this article, we are going to learn the importance of investing in a responsive website as a business owner.
- Increase in traffic
In this case, I am talking about an increase in mobile traffic.
In this digital era where everything seems to revolve around the Internet, a new breed of consumers has cropped up; the online consumers. These are people who purchase all the products and services they need on the Internet.
Most of these online consumers use their mobile devices to browse the Internet. So, it crucial for companies to have websites that will properly ‘adjust’ to smaller screens. By doing this, more people will visit your website, increasing traffic.
- Lower bounce rates
A responsive website will give a user-friendly experience to the visitor. Therefore, there are more likely to stay on the page for longer periods and explore different areas of your website. Visitors will be more engaged in reducing the chances of them bouncing onto another site looking for the same information.
On the other hand, non-responsive sites will not keep the visitor engaged which results in them bouncing which is not good for SEO.
- Improved SEO
Every businessman knows the importance of SEO in business. Google confirmed that high-quality content and backlinks are crucial in SEO.
However, having a single responsive website rather than a desktop and mobile version has also become important in increasing rankings. It boosts traffic to your website, lowers bounce rates, and avoids duplicated content; all of which are critical in boosting your online presence.
- Higher conversion rates
One of the ways you could convert new customers is by having a consistent user-friendly experience across all devices.
Consumers will hate it when they are looking to subscribe to a service on your page then they are redirected to device-specific websites. This is a tiring process for most consumers and there is a likelihood that they will turn to your competitor to access the same services.
- Better website loading times
Responsive websites take a significantly shorter time while loading web pages. This duration will be shorter on smartphones and tablets thanks to fluid grids and responsive images.
Study shows that if a website takes more than 3 seconds to load, a visitor is more likely to bounce. However, if your website is responsive and loads faster, a visitor will most likely stay longer on the website. They are also likely to peruse other pages that send positive signals to Google.
These are the numerous benefits of a responsive website. However, these are just the tip of the iceberg. If you are a business owner and your website is not responsive, redesigning is the first step to take to enjoy the above benefits and more.