If you are new to the business world, digital marketing can be an overwhelming task. There are several moving parts to it, and the concepts can be hard to follow at times. Some of the digital marketing methods that you may need to master are:
- Digital ad campaigns
- Content marketing management
- Marketing analytics
- SEO techniques
- Customer lead management
- Social media marketing
- Email campaigns
- Website landing pages
It might seem like a lot of work, but fortunately, there are shortcuts to achieve these objectives. Several marketing tools can achieve the desired results without burning a hole in your pocket. These tools can help you to streamline your marketing objectives and complete the complex and lengthy jobs with relative ease.
In this article, we are going to discuss several tools and how they can prove helpful for newbies to achieve specific tasks of digital marketing. We are certain that these tools will equip you adequately to launch and manage your marketing efforts as well as achieve high returns on investment.
Ubersuggest is one of the best all-in-one SEO tools available on the internet. It offers several features that can prove helpful to monitor and improve your Search Engine Optimization techniques. The best part is that very few SEO tools provide as many features for free as Ubersuggest.
You can avail up to 20 keyword searches every day, and you can analyze your website with up to 150 pages for SEO related issues and solutions without paying a cent. It is especially helpful for newbies because you can get an idea of the different ways you can use the tool to your benefit before you consider the premium features. Even the premium features are less expensive than most of its competitors.
Along with the keyword suggestions, you can also look at the related keywords, questions, prepositions, and comparisons. Ubersuggest can help you investigate the top competitor websites so that you can analyze the keywords used by them and look for any opportunity gaps. You can also visit their websites to see the backlinks they are using along with their performance so that you can choose the useful ones.
You can look for new content ideas and blog posts that may be working for them. The suggested keywords can also give you out of the box ideas for content that you may not have thought about before. You can take advantage of their free Chrome extension to find more helpful keywords on Google and Amazon.
Google Analytics is one of the top free marketing tools that can help you to analyze your digital marketing strategy. Most people think that this analytical tool is only helpful in monitoring web traffic, but you can use it in so many different ways to achieve your marketing goals.
For example, you can create buyer personas to mimic the needs of your potential customers to generate focus keywords that you may need to use. Or you can use the analytics to understand the social media campaigns that are generating more traffic for your website. Google analytics can be immensely helpful to fulfill several of your marketing objectives.
In the business world, it may take some time for you to realize that retaining old customers is easier than attracting new ones. Their building an email database of your existing customers is of utmost importance so that you can keep sending them lucrative offers and obtain their loyalty towards your brand. Moreover, no matter how high you rank on search engines or how many followers you have on social media, none of these are assets for your company.
A mailing list, on the other hand, can prove to be a valuable asset that can help you promote your products, launch new campaigns, and even re-launch your brand after a transformation. MailChimp can help you to achieve all of these objectives with very little effort. You can use the tool to collect and retain the email ids of your customers.
It can create automatic mailing sequences as well as efficient email channels when you need them to run promotional email campaigns.
There are several automated options to choose from that can save you valuable time and maximize the reach and returns of your email marketing campaigns. MailChimp is free for business owners who have up to 2000 subscribers and need to send a maximum of 12,000 emails in a month, which makes it perfect for business owners who are new to email marketing strategy.
Even if you are new to the world of digital business, you must have already realized the potential of social media marketing to generate leads and customers. But managing and monitoring social media can become tedious and time-taking after a while, especially if you have to take care of multiple business accounts on Facebook, Instagram, Twitter, so on and so forth.
The list of everyday tasks, such as creating new content, responding to messages, reacting to comments, reposting, and communicating with influencers can eat up a lot of your daily schedule. Hootsuite can take care of all these tasks on behalf of you on your social media accounts. It has a central dashboard from which you can manage the various activities on all of your accounts, such as:
- Create and schedule social media posts in advance
- Share the content posted by people you follow
- Manage your conversations and reply to comments
- Identify and Initiate communications with influencers
Hootsuite is excellent for beginners because you can manage up to three social media accounts for free with a limit of thirty scheduled messages per day. Although you may need to buy their premium service soon, the free plan can get you started with your automated social media efforts. You can also take advantage of their pre-written responses to reply to your customers on social media.
Whether you are a new business owner or you have recently started your digital marketing efforts, you can have a lot on your plate. Instead of burning yourself out, you can take advantage of these marketing tools, most of which are free, to begin with. Over you can see the results of the free plans, you will feel convinced to switch over to the premium features once your business starts growing.